December 23, 2011 11:10 AM by The Blog Squad
Phew… What a year! The gapinc.com aDressed blog launched at the start of 2011 and we are proud to say we have told more than 100 stories that we hope gave unique insight into our company and the people who work here.
Many of our employees shared their words and photos. And many of you shared feedback. We thank you all for the support. But, we want more – more comments, more ideas, and more friends in our community next year. So, whether you are an employee, customer, journalist, partner, or curious onlooker… join Gap Inc. on Facebook and Twitter if you haven’t already. And, bookmark the blog!
We have a lot more “behind the scenes” stories to tell…
Until we return in 2012… stay safe, healthy and happy. And enjoy our Blog Squad jibjab Holiday Card. (What are you waiting for? Click on it. There’s singing and dancing involved.)
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December 23, 2011 10:56 AM by Charlotte Murphy, Banana Republic
I don’t know about you, but I’ve never known airline baggage to come with a lot of joy. In fact, handling fees and a backache is what most of us are used to. But Banana Republic changed that for a lucky group of travelers.
We worked with our friends at Virgin America to spread holiday spirit and smiles to a plane-full of passengers traveling from Chicago to San Francisco.
Instead of seeing their luggage come down the conveyor belt, our BR volunteers sent down bright red holiday packages containing personalized gifts from Banana Republic.
Forget the “No Peeking” rule! The surprised and giddy travelers –including families, business travelers, and even a returning U.S. serviceman - opened the boxes to find hats, scarves, and gloves that are currently on holiday display in stores.
The rare moment was captured on cam. You’ve gotta check out the video and share it too to spread some holiday joy. Travel safe and best wishes from Banana Republic!
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December 21, 2011 3:57 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor
Christmas is around the corner and I’ve still got a little ways to go with my holiday shopping.
The good news is, I already know what I’m going to get everyone. In fact, this week, I shared my holiday shopping list with Gap Mag.
So, if you’re feeling a little behind (Don’t worry, you’re not alone) and aren’t sure what to get, be sure to check out my picks along with some of Gap’s other “tastemaker friends.”
And just in case you can’t make it to the stores or missed the last day to ship in time for Christmas, here’s one more idea - Send an electronic options gift card!
Not only is it guaranteed to be on time, but your friends and family can pick out their own gift at any of our brands (Gap, Old Navy, Banana Republic, Piperlime, Athleta).
And, remember. If you need more tips for putting your holiday shopping into overdrive, visit ShopYourselfSocial.com.
For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.
Connect with Gap Inc. on Facebook and Twitter.
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December 14, 2011 10:40 AM by Cacky Rhoades, Gap Inc. Social Shopping Advisor
Fun fact about mobile shopping…
According to the National Retail Federation, more than one-quarter of Americans with tablet or smart phone services said they have or will purchase gifts with their devices this season. Also, thirty seven percent said they have done their holiday shopping research from these devices.
I don’t know about you, but I definitely fall into this group. With only three weeks until Christmas, I love being able to use my iPad and smartphone to pre-shop brands - like Gap, Old Navy, Banana Republic, Athleta, and Piperlime. With mobile optimized sites, it’s really easy for me to do holiday shopping research and make purchases when I’m not near a computer, but have some time on my hands.
What’s “mobile optimized”? Essentially, it makes sure you can have the same experience you would have at the computer on your phone. The site is as easy to ready, navigate, and purchase from. Check out this video to see how it works. You’ll be shopping straight from your phone in no time!
For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.
Connect with Gap Inc. on Facebook and Twitter.
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December 12, 2011 7:01 PM by Harry Bader, director of Creative Services, BR
Trying to find a six-foot nutcracker to put in our store windows … that’s the kind of thing our team thinks about when we dream up our holiday storefront windows. It’s a lot of work that begins, each year, in March. (Yes, as in eight months in advance.)
As a starting point, earlier in the year, we look at the clothes, and the marketing campaign mood boards, for inspiration.
As a creative team, our goal was to do a modern take on traditional holiday. We also wanted to reflect the joy and emotion of the season and, most importantly, capture people’s attention as they walk by our stores.
This year’s holiday campaign is very graphic. We used the joyful images from our advertising campaign – and the color red, lots of red – and combined them with traditional holiday themes, like ornaments, candy and nutcrackers. That transformed our store windows into our holiday story.
Store windows are a powerful way to tell a story. We wanted to make the windows a strong creative statement – but we were worried that putting 500 ornaments in a window would be too much work for our store teams. So we set the windows ourselves, in the studio, to get a sense of how it would affect our store employees; in the end, they ended up nailing our vision easily.
This year, we did two different versions of our windows – one before Black Friday, a party theme, and one after, which is a gifting story.
I’ve been imagining Christmas windows for over 20 years; I’ve never done the same thing twice. Our windows have a great Holiday feeling with that Banana touch, and framing the windows in red lights just adds to the magic when you stroll by at night.
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December 8, 2011 11:32 AM by Danielle Samaniego
You know it’s a worthy opening when your first customer ends up being no less than Jennifer “J-Lo” Lopez.
Yahoo News is reporting that the pop-diva was the first customer at the brand new Morocco Mall in Casablanca.
That’s where Gap and Banana Republic teams just opened Gap Inc.’s first two stores in Africa. Customers can find Gap, GapKids, and babyGap collections on hand while Banana Republic will carry both the men’s and women’s lines.
Personally, I’m impressed Lopez not only managed to rock out a private performance (check out this video!) for grand-opening guests with all the glitz and glamour the diva is known for, but then she made sure she had time to shop!
And why wouldn’t she? What’s not to love about a shopping center so big, it could literally fit 190-football fields (including end zones)? While Lopez may be the highest profile guest to date, the Morocco Mall is sure to click with the rest of the city’s 14-million visitors who flock there every year. I know I’d love to make a “work trip” out sometime, you know, for research purposes, to see what the Moroccan version of our stores look like. :)
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December 7, 2011 2:19 PM by Cacky Rhoades
Calling all Facebook users!
It’s time for you to help us select the winner for our Magic vs. Tragic photo contest.
How? Visit the Magic vs. Tragic Facebook app and vote for your favorite photos in each category. The photos with the most votes will each receive a $5,000 cash prize!
Thanks to everyone who submitted a photo. It was fun to see everyone’s best and worst holiday shopping finds and I can’t wait to see which photos are deemed the most “magical” and “tragical.”
Oh, and remember my magic and tragic buys? Well since you all shared, I thought I’d let you know that the pink dress was my “magic” item. It was a Black Friday buy from two years ago. I love it because not only was it an additional 50% off the already marked down price (translation = basically free), but I also wear it all the time. J
For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.
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December 5, 2011 11:53 AM by Cacky Rhoades, Gap Inc. Social Shopping Advisor
QR Codes…what are they? They are those little black and white squiggly squares you see at the bottom of posters, on signs and at bus stops. For those of you with smartphones, these might be more valuable to you than you think!
Why? Because most of the time QR codes are used to unlock special discounts or provide exclusive content while you are on the go.
Here is what you do – download any QR code scanner app, activate it, scan it with your camera phone and there you go!
For instance, Banana Republic is doing something a little different with QR codes this holiday. Banana Republic’s head designer, Simon Kneen, designed two holiday wine labels for two limited edition bottles of Clos du Bois. Not only are they gorgeous, but when you turn the bottle around, you’ll find a specialized QR code. Each code unlocks a one-stop shop for your holiday party planning - a party playlist, entertaining tips from lifestyle expert Katie Lee, style advice from Simon and food and wine tips from Clos du Bois Winemaker Gary Sitton.
Holiday gift idea? I think so ;)
For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.
Connect with Gap Inc. on Facebook and Twitter.
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December 1, 2011 7:41 AM by Seth Farbman, Global CMO, Gap
Over the past two decades, the world has made tremendous progress in the fight against AIDS. It is nothing short of remarkable.
I think back to the days of the early Nineties, when it seemed that AIDS was a pandemic that could never be stopped and a symbol of all that was wrong in the world. It became the defining issue of my generation.
Today is World AIDS Day. And today, I will be attending a panel discussion on AIDS in Washington D.C. that includes President Clinton, Bono and many others-- public health workers, activists, corporations-- who have worked constantly to make sure the progress continues.
And while today we all see optimistic symbols of our awareness about AIDS -- like the turning of the facade of the Empire State Building red-- the most amazing sign of progress is that we can even consider making this statement:
"We could have an AIDS-free generation by 2015."
That's the topic of the panel discussion. It's the goal and commitment of our long-time partner, (RED). And it's a much-needed reminder that the combination of hope, commitment and action can achieve nearly anything.
But I'm also reminded of the need to sustain. There is a real possibility of ending the transmission of HIV from a mother to her child in just a few years. Right now, still nearly 1,000 HIV-positive children are born every day. And while six million people are still alive because they've received treatment for AIDS-- largely because of access to life-saving medication that now costs just 40 cents a day-- the work is far from done.
That's why I'm incredibly proud to be part of a company like Gap, that continues to support organizations like (RED) and the Global Fund.
As a founding partner of (RED)Gap has raised millions of dollars to help fight AIDS. Today, to mark World AIDS Day, we launched two limited-edition T-shirts that benefit the Global Fund to Fight AIDS, TB and Malaria. The shirts are selling fast, proof that our customers join us in our belief that we can make the world a brighter place.
There are other things you can do today to stay involved: (RED) and ONE are joining forces to create a digital quilt, where you can pledge to do your part, however big or small, to help this effort. It's an updated version of the AIDS quilts of yesterday, which were designed to remember those who lost their battle with AIDS. The new digital quilt allows you to share your commitment to end the pandemic and encourage others to do the same.
I'm privileged to be in D.C. today, representing Gap and witnessing the impact that people like you have already had in saving the lives of millions. And I'm energized to consider that the end may soon be near: an AIDS-free generation. Inconceivable just two decades ago. Possible today. Achievable in the near future, if we continue to try and make it so.
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November 28, 2011 10:25 AM by Cacky Rhoades, Gap Inc. Social Shopping Advisor
Happy Cyber Monday, social shoppers!
According to ComScore online traffic tracker, over the weekend, online shoppers in the U.S. spent $816-million - a record for Black Friday. I wonder if online deals seekers will set another record today?
As you know, I meticulously planned out my Black Friday game plan, so you may not be surprised to learn that my strategy for today was not much different. In fact, my cyber shopping is done for the day because I made sure I got up early and attacked the online sales before I even got to the office.
But early morning cyber shopping doesn’t work for everyone. According to a survey from the National Retail Federation, 58.4 percent of workers with Internet access, will shop for holiday gifts from the office this year. That means, between meetings and e-mails, nearly 80 million people will be cyber deal hunting!
So, what’s your Cyber Monday shopping plan – are you going to be an office shopper? A lunch-hour mobile shopping maven? Or did you get up early like me?
For more from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.
Connect with Gap Inc. on Facebook and Twitter.
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November 23, 2011 6:32 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor
Alright. Less than 48 hours until the big day - Black Friday.
For those of you still putting together your game plan, I put together a sample to help you keep your eye on the prize!
Wake up: Set my alarm for 7a.m. so I can check my Facebook, and Twitter to see what is happening in the Black Friday shopping universe (and answer some #shopyourselfsocial questions). After a quick online browse, a hearty breakfast and coffee, I’m out the door. Can’t forget my iPhone!
First stop: Old Navy! Get in line and refresh my twitter (#ShopYourselfSocial) to make sure I’ve got the latest and greatest info on deals. Once I walk through the doors, check-in on shopkick to get my “kicks” and put on my 3D glasses so I can enjoy 3D-Gobblepalooza. From there, grab the puffer coats my aunts have been eyeing and some stocking stuffers (the graphic Ts are only five bucks!). Then head to the cashwrap so I can try and score a free KODAK EASY SHARE waterproof digital camera!
Second stop: Gap! On my way to the store, check for my Gap Mobile 4U personalized Black Friday offer. Keep that text handy so I can use it on the 1969s and knit sweaters my brother asked for - and a couple of winter sweaters for myself;)
Noon: Time to refuel and multitask with some lunch and shopping. While eating, I’ll browse Athleta’s mobile optimized site. I’m sure I’ll spot some awesome finds for my sister and buy it on the spot. One more person checked off the list!
Third Stop: Banana Republic. Time to finally do a little “me” shopping because I need to find an NYE dress. If you’re shopping for a party look too, don’t forget to Instagram it and Tweet the photo to #BRPartyLook so you can win a trip to the NYC premiere of “New Year’s Eve”!
Cyber Wrap-Up: I’m a little exhausted, but not quite done. So, I’ll head home to the couch and my laptop to look through Rachel’s Zoe’s picks on Piperlime for a handbag for my mom and some shoes to go with my new dress.
Enter Magic vs. Tragic: Pick out my best score! And enter Gap Inc.’s Facebook contest. I’ll need that extra $5,000 of shopping budget to tie up some loose ends on my holiday wish list…
For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.
Connect with Gap Inc. on Facebook and Twitter.
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November 22, 2011 6:51 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor
There are so many mobile shopping apps out there to help you score great deals this Black Friday. But it’s rare to find one that can actually push you deals EXACTLY when you need them.
That’s why I’m loving shopkick! The app not only sends you the deals available in a store at that time, but gives you “kicks” (or points) that you can collect and redeem for other cool things - like gift cards, song downloads, movie tickets, Facebook credits, donations to 30 different causes and charities, and much more!
When I heard Old Navy was partnering with shopkick, I immediately downloaded the app and headed down to San Francisco flagship store to test it out. What happened next was magic! As soon as I stepped through the doors, “150 Kicks” popped up on my phone. And when I clicked on the graphic, it unlocked deals of the day, tips, trends and hot items of the day (watch clip).
So if you're gearing up for holiday shopping, be sure to download shopkick so you can start racking up kicks to put towards your wish list!
For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.
Connect with Gap Inc. on Facebook and Twitter.
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November 22, 2011 1:30 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor
How many of you still use catalogs for you holiday shopping? I have to admit I’ve pretty much been an exclusive online shopper for as long as I can remember. But there is something to be said for being able to flip through a catalog and leisurely look page by page at the clothes.
That’s why I’m so excited about Google Catalogs. This free tablet app is perfect for someone who is always on the go! Thanks to this nifty app, catalogs that have previously been available only by mail – like Athleta - are now digital and available on my iPad.
The best part is you can buy many of the products straight from these electronic pages! Just touch the product you are interested in and it will take you to the online store where you can add it to your shopping cart and check out within minutes.
Visit the App Store to download the free Google Catalogs app for iPad.
For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.
Connect with Gap Inc. on Facebook and Twitter.
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November 18, 2011 3:46 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor
Who has time to cut coupons anymore? I know I don’t. But, I love the satisfaction of getting a deal when I reach the register and ring up my purchases.
The good news is, there is a new solution for non-coupon-clippers like me! Gap Mobile 4U. With this recently introduced program, I can sign up (using my Visa card) to receive deals on my phone while I’m
out shopping. And, as you can read here on Visa’s blog, the program is now available for Gap, Banana Republic and Old Navy!
So, now, while I’m out shopping this holiday season, all I have to do is check for a text to get the best deal 4 me ;)
For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.
Connect with Gap Inc. on Facebook and Twitter.
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November 18, 2011 2:22 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor
Sometimes it’s tough trying to explain to my family and friends what’s on my holiday wish list without physically showing it to them.
So, this year, I’m taking a new approach. While I’ve been social shopping and browsing stores, I’ve snapped photos of my favorite items so I can add them to a “visual” wish list. And I’m not taking any old photos. I’m using Instagram – the smart phone app that allows you to put different filters - and give a little more edge- to the photos you take (see below for pics from my trip to Banana Republic earlier this week).
New to Instagram? It’s easy. Just download the app to your smart phone. Then click share, snap a pic, spice it up, and presto! You can instantly upload it to the Instagram community and share with your friends and family via Facebook and Twitter.
If you’re already an Instagram fan, be sure to stop by Banana Republic. From now through November 23rd, you can enter their Ultimate New Year’s Eve Contest. Just submit a photo of your favorite Banana Republic party look via Instagram and share on Twitter with #BRPartyLook. You’ll immediately be entered to win a trip for you and five friends to attend the red carpet, New York City premiere of “New Year’s Eve”. Check out the Banana Republic Facebook page for more details.
For more tips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.
Connect with Gap Inc. on Facebook and Twitter.
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November 16, 2011 5:32 PM by Jen Gee
Jen and Wordy, a DJ who played at our Gap China debut.Hello, my name is Jen Gee and I support employee communications internationally at Gap Inc. Last week, we marked the first year of Gap’s foray into mainland China, something I was around to see first-hand.
I remember how excited all our new employees were as they learned about Gap’s heritage and what a cool brand they had joined. It was pretty intense in those last days leading up to the openings … and exhilarating to be there when the doors opened for the first time. I even got a picture of myself with DJ Wordy (a real hip dude!) when he played for our launch party.
Taking a moment to reflect as we celebrated our first birthday in China, I asked a couple of our China store leaders—Ann Liao, an area manager in Shanghai, and May Zhang, district manager for the Beijing stores—about their experiences over the last year.
What’s your take on Gap China’s first year?
Ann: I still remember clearly the day we opened our first store in China in Hong Kong Plaza, Shanghai—the countdown, rope cutting and our happy voices still echoes in my ears. Time flies… our Gap LED light as already blended seamlessly into the Shanghai night scene, so vivid, vibrant and stunningly beautiful.
Gap has brought to this market not only high-quality products demonstrating the American casual wear culture, but also a great customer shopping experience. Gap has established the new benchmark for service and seems to have even pressed our competitors to shift their strategies.
What have you heard most from customers?
Ann: Gap China has many loyal customers. I have met many customers who became our followers when they were still kids. They bought our products in other countries before we even came to China. They are very happy that we are here. They like our products, our brand and they appreciate our services and wish we can maintain that level of service for years to come.
May: There has been a lot of positive feed back about our Kids and Baby product. From the safety and care of the product to the style, color, and graphics—all of this is favored by parents and grandparents. Chinese kids are very much cared in the family and parents invest a lot of money in them!
Chinese customers are very much following the seasonal trends. Some of our fashion products fly out of stores quickly. They also have a high demand for customer service while shopping. We’ll have to work to keep up our customer service as we go to new cities.
What are you most excited about as Gap goes into its second year?
May: That Gap China will expand quickly. And with the expansion, there will be more and more people working and growing with Gap.
There will be lots of opportunities for the team to step into new positions and learn in their new career – just like I have. We are from different cities, but our goal, as our marketing campaign says, is let’s GAP together!
IMAGES below are, in order, Ann; May; a Shanghai store team; a Beijing store team; and Gap China's LED spectacular!
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November 16, 2011 10:01 AM by Nick Sheth, Senior Director, Global Business Development Gap Inc. Direct
I don’t know about you, but I pretty much rely on my smartphone for everything these days – not just for calls, texts and emails, I use it for directions, social networking, and (of course) shopping. This is why I’m especially excited to share that today Gap Inc. is announcing that shoppers at more than 65 of our stores (including Gap, Old Navy, Banana Republic, Banana Republic Factory Stores and Gap Outlet) across the Bay Area can now use Google Wallet to pay and save all with a single tap of your phone.
Google Wallet is an app that makes your smartphone your wallet. It securely stores virtual versions of your payment cards directly in your phone, along with coupons, and loyalty and gift cards. Google Wallet supports most Citi PayPass eligible MasterCard credit cards and the Google Prepaid Card.
With Google Wallet you can not only pay for your new pair of Gap jeans, but also find and redeem promotions being offered in our stores while you shop. Starting today through the end of February, Gap will offer 15% off your entire purchase when you use Google Wallet to shop at our Bay Area stores. You can find this featured deal within the app's “Offers” section. If you don't have a phone that supports Google Wallet yet, you can still tap to pay with any MasterCard PayPass enabled card at the same locations.
We know you, our customers, love the convenience of smartphones (from finding stores to browsing products, to actually transacting), and these partnerships with Google and MasterCard are examples of how we’re making it easier for you to shop using the devices you love.
So, fellow-Bay Area shoppers, I hope to see you out there in our stores…just don’t text me, I’ll be shopping.
* Click here for a map of all the Bay Area stores that now accept Google Wallet.
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November 15, 2011 8:12 PM by Cacky Rhoades, Gap Inc. Social Shopping Advisor
Above: Cacky's Magic and Tragic purchases!
Sometimes, the holiday shopping stars align and you find the perfect gift for the perfect price.
Sometimes, you go off the rails – you had your “Black Friday goggles” on and ended up with strange things (gnomes!), unnecessary things (day-of-the-week pepper grinders!), things you don’t really even remember buying except for thinking “O WHAT A GREAT DEAL!”
That’s the difference between Magic and Tragic – and both could potentially make you a winner!
How? Visit the Magic vs. Tragic tab on the Gap Inc. Facebook page and upload your photos of holiday purchases (present and past). Then tell us why they were Magic or Tragic (“I loved these $6 pants – but no one told me they could see my boxers through them.“ OR “These 50% off boots are magic – was wearing them the day I got my dream job, met my husband-to-be, and won $300 on a lotto scratcher!“) The Facebook community will vote on their favorites and the two photos with the most votes will receive a cash prize ($5,000 for the most magical and $5,000 for the most tragical).
Just for fun, I went digging in my closet for a magic and a tragic purchase (watch clip). Which do you think is my “tragic”?
So come on – now it’s your turn to share your best (or worst). We’re all friends here :)
For more information, please visit www.ShopYourselfSocial.com or e-mail press@gap.com. Connect with Gap Inc. on Facebook and Twitter.
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November 14, 2011 7:25 PM by Cacky Rhoades, Gap Inc.'s Social Shopping Advisor
Shopping via social platforms and deal sites may seem like a daunting task, but it’s a lot easier than you think. I promise!
With my Social Savvy Shopping tips, you’ll be able to uncover the best holiday finds and make sure you give (and get) the gifts you really want this year.
Oh, if you have any questions, Tweet to me at #ShopYourselfSocial. I’m here to help!
Forever social,
Cacky
1) Master social media – If you’ve been avoiding social media channels, such as Facebook and Twitter, and relying on e-mail to stay in the know, it’s time to take a deep breath and dive in. It’s easier than you think, and now is the time (with a perfect excuse) to take the plunge.
2) Follow your favorites - One of the best ways to get the latest deals from your favorite brands is to follow them on Twitter or become a fan on Facebook. Not only will you get up-to the minute, exclusive info. from your favorite brands, but you’ll also be the first to know about holiday sales.
3) Know your family’s favorites – Don’t just follow the brands you love, follow your family’s favorites too! This will make shopping for them much easier.
4) Get deals on your phone – With the new Gap Mobile4U, Banana Republic (BR mobile 4U), and Old Navy (Old Navy 4U), you can get personalized offers from these three brands texted directly to you! Sign up to receive offers for the brands of your choice at www.visa.com/gapmobile4u.
5) Get local – Many retailers have local Twitter and Facebook accounts. Search for your favorite brands and local stores for special events and more. You don’t want to miss a super sale just around the corner.
6) Check in before you check out – Many brands are rewarding customers who “check in” when shopping at their stores. Be sure to check yourself in using sites like Four Square or Facebook when shopping at your favorite brands – you might be surprised what kind of deals you’ll get! (and, you’ll be letting your friends and family know where you like to shop)
7) Post it, Link it, Share it – One of the best ways to let your family and friends in on your holiday wish list is by sharing it with them on social media tools like Facebook and Twitter. Paste a link of the merchandise you want to your Facebook wall to make sure all your friends know exactly what to get you.
8) Mind the apps - Have a smart phone? There are apps that can help you keep yourself on track and organized with your holiday shopping. Apps like shopkick and Snap Appy can all help you shop and save while you are on the go and not near a computer.
9) Stalk the flash sites - Don’t go crazy…but pick one or two that you feel suit your needs best. Deal aggregators like Groupon, Gilt Groupe, and Living Social can all bring you tailored deals of the day. With their on the go apps –you’ll find deals near you while out shopping. Caution: Flash sales can be tempting! Look for specific items you want each time you check out daily deals– that way you stick to your list. Be sure to follow them on Twitter as well.
10) Look out for in-store deals – Once you’ve hit the shopping road, don’t forget to bring your smart phone. Look out for QR codes, the scanable in store promotions that are offered exclusively for mobile phones.
11) Ask Qs Virtually - Tweet your question to me (Cacky) or share with the Twitosphere using the ShopYourselfSocial hashtag.
For more itips from Cacky, be sure to visit www.ShopYourselfSocial.com or e-mail press@gap.com.
Connect with Gap Inc. on Facebook and Twitter.
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November 11, 2011 11:16 AM by Tom Keiser, Gap Inc. I.T.
On Veteran’s Day, individuals and communities across the country set aside time to commemorate generations of Americans who have bravely served our country. Some will choose to remember privately, while others will participate in larger events – a tradition that began following WWI and continues today as a federal holiday.
Many of our colleagues have served or have ties through family members who have served (or continue to serve) our country.
My personal connection with Veteran’s Day is through my father and grandfathers. My father left college (Auburn – War Eagle!) during the Vietnam War to join the US Army. One of my sisters and I were born on a U.S. Army base in Frankfurt, Germany. The army and what it provided for us was a big part of our lives.
I hope that you will take a few minutes to say thank you to each of our veterans on this Veteran’s Day.
[Note from the Blog Squad: We love our troops. And when we say “we” that includes customers and employees. Old Navy's Operation Troop Donation led to more than 350,000 items like flip flops and t-shirts and more than 40,000 letters sent to troops. Here's a video honoring the men and women serving our country.]
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November 9, 2011 9:11 PM by Corey Lyons
Normally, we probably wouldn’t consider blogging about someone trying to steal a Gap sweater. In this case, though, we’re cool with it.
At the start of the year, Gap’s Public Relations team helped facilitate a scene for the Ben Stiller/Eddie Murphy film “Tower Heist.” The scene was shot right inside a Gap store in New York.
“Tower Heist,” which is open now, is a story about a few working stiffs taking revenge on a Wall Street swindler. (Is THAT a topical narrative these days or what?) Gap’s scene is with Matthew Broderick, who tries to deftly swipe a sweater as training for the heist.
The store scene made the final cut. Olivia Doyne, a director at Gap, was at the shoot and watched as Matthew did a few rehearsals before the store closed to the public that evening. She said it was a kick to see people’s reaction once they realized who was picking up a sweater near them.
She added: “Many of our employees were extras in the scene and one of our visual managers practically had a credited role – you’ll see him in the scene as Matthew circles a table trying to decide what to steal.” He nods and smiles at Matthew, who …
Well, we’re not here to spoil anything else. But the film’s executive producer described the scene as “part of a great montage in the film.” This was not product placement, just a small, tangible example of how Gap figures into our lives.
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November 7, 2011 7:54 PM by Cacky Rhoades, Gap Inc.’s Social Shopping Advisor
Hi! My name is Cacky. Yes, Cacky, like the pants. I’m 25, fashion-obsessed and infected with social media fever. I’m a San Francisco native, but after four years in Gap Inc.’s SF headquarters, my work has taken me to New York. I now live, shop and connect virtually with Gap Inc. teams around the world from the city of all things fashion. And, I’m more ready than ever to take on the 2011 holiday shopping season as Gap Inc.’s Social Shopping Advisor.
Today, style and tech are constantly colliding. With new shopping flash sites, mobile apps, and e-deals bombarding every network-connected device and social channel, it’s easy to get overwhelmed. Luckily, my lifetime of shopping experience and love for tech based retail therapy will allow me to help holiday shoppers get rid of their social shopping anxiety. Together we’ll tackle this year’s gift giving extravaganza with what we at Gap Inc. are calling, Shop Yourself Social.
Shop Yourself Social - Gap Inc.’s first ever crossed branded campaign - is designed to help you clear through the social media deal chaos and buy the gifts you really love (or would love to give) from our brands - Gap, Banana Republic, Old Navy, Piperlime and Athleta - for those “haunt your dreams” in a good way prices. Here’s how:
One-stop-shop guide – www.shopyourselfsocial.com is your guide for finding the best deals and connecting with all of our brands in real time this holiday season.
SYS blog series – The site hosts a blog series penned by yours truly, Gap Inc.’s official Social Shopping Advisor featuring the latest tips on how to navigate the social media universe and get up to the minute information for finding the best gift ideas, bargains and the behind-the-scenes scoop on Black Friday and Cyber Monday shopping.
Live Twitter feed – Check out our live Twitter feed on www.shopyourselfsocial.com where you can ask me questions and share your own social shopping secrets by Tweeting to #ShopYouselfSocial. The Twitter feed will also feature updates from our brands, including Black Friday events, promotions, stores hours etc.
Magic v. Tragic - We’re also holding a Facebook photo contest called Magic vs. Tragic. As all seasoned shoppers know, sometimes the holiday shopping stars align, and you snag the ultimate shopping gem. But sometimes, you have on what I like to call “Black Friday goggles” – you know, the kind that cloud all judgment and cause you to buy things just to get the deal (case in point - flashback to 70% off a sequined tube top that’s still hanging in my closet with the tags on…). Well that’s the difference between Magic and Tragic – and both could potentially make you a winner.
Facebook users can upload photos of their best (Magic) and worst (Tragic) holiday purchases – past and present. The Gap Inc. Facebook fan community will vote on their favorites and the Magic and Tragic photos with the most votes will both receive a $5,000 cash prize. To enter and get more details, visit the Gap Inc. Facebook page or www.shopyourselfsocial.com.
Now, that’s what I call social savvy shopping. Ok, with only 16 days until Black Friday, we better get started. Text and share this to everyone you know - and take advantage of this social shopping epicenter because that perfect holiday purchase might be just one Tweet away! So, ready, set, SHOP YOURSELF SOCIAL.
For a list of all Cacky’s tips, her bio, headshot, or information on how to set up an interview with Cacky, please visit ShopYourselfSocial.com or e-mail press@gap.com.
Connect with Gap Inc. on Facebook or Twitter and follow Cacky on Twitter.
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November 3, 2011 4:33 PM by Brent Mitchell, Old Navy
If you’re craving marshmallows, it may be hard to find them at the grocery store. That’s because, here at Old Navy, we bought them up by the pallets.
And, we’re not making Rice Krispies Treats.
They are props for a commercial we are making about Old Navy Perfect Puff jackets. These aren’t the sleeping bags of yester-year that made you look like the Michelin Man. They are colorful, “flattering” winter coats.
As the Advertising Director -and the one to blame for this shenanigan—I’m excited to share this footage of how we are using more than 10,000 of the gooey sweets to tell the story about how we “funufacture” the Perfect Puffs at Old Navy Funnovations Inc.
There's a lot more to Funnovations Inc. You'll see elements on tv, online and via mobile devices throughout the holiday season. And, you’ll also feel the spirit of the campaign inside our stores. Through our quirky humor, you'll get the message that Old Navy is about fashion, family, value... and a whole lot of fun.
Tell us what you think!
(Note from the Blog Squad: Just so you know, aside from a few sticky situations on the conveyor belt, no people or marshmallows are being harmed during the filming of the videos. They are composted. The marshmallows that is.)
To get the latest updates on the new campaign, follow Old Navy on Facebook or Twitter.
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November 1, 2011 10:40 AM by Corey Lyons
Banana Republic recently took the fashion press behind the scenes to look at the spring 2012 collection. And by behind the scenes, we’re talking - model fittings, styling, hair and makeup tests and how a vision and design sketch can bloom into a collection of real clothes.
The styles, inspired in part by BR’s own “Mad Men” partnership this year, include ‘50s-era silhouettes, full linen suits, peplum lace tops (did I just say that?), bright colors and a killer four-button safari jacket that I plan to buy as soon as they let me.
Watch how Simon Kneen, BR’s creative director, sketches the collection to life and let us know what you think …
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October 27, 2011 1:32 PM by Wilma Wallace, Gap Inc. VP and Deputy General Counsel
I've had 18 years of wonderful experiences at Gap Inc. - starting with being interviewed for my first position at Gap Inc. by one of our Founders, Don Fisher himself - but the 5 days that I spent in Guatemala last week were among the most inspirational and reaffirming.
I spent time with 24 committed employee volunteers who were chosen from among hundreds who applied through Gap Foundation's Community Corps.
I was asked to be an executive sponsor for this year's trip to Guatemala, where Gap Foundation was partnering with Habitat for Humanity to build homes in the outskirts of Antigua. With logistics covered, I was told my job was to provide "inspiration and cheers" to the team as needed. I could handle that.
After a red-eye flight out of San Francisco, a delay in Houston, a detour through Honduras due to unprecedented rain storms in the region - I finally met up with Gap Inc. volunteers from New Hampshire, Ohio, Las Vegas, Oregon, Japan, UK and elsewhere... and headed to the build sites.
More than half of the people in Guatemala live in poverty. We rode past women balancing massive baskets of produce and dry goods on their heads, "real" cowboys on horses tending their maize fields, and beautiful children holding hands with each other as they walked into town. At three different sites, families had inspirational stories about dreams of home ownership.
There was Jorge and Carmen, with their 6 girls. And, Christian whose mother had us tear down half of her house to make space on her plot of land for her son and his wife, who were expecting their first child.
We dug. We moved dirt. We moved dirt again. We tied re-bar. We knocked walls down. We made cement. And, we got really, really wet and dirty. Friends came down with colds. We ran out of clean jeans and dry shoes. We told lots of bad jokes, talked politics (Yes -
the latest on Will and Kate does count) and shared stories about our communities and volunteerism, and helped change lives - it was beautiful.
After 3 days, we closed the "build" with a celebration including the families, our Habitat colleagues and lots of tears and exchanges of warm wishes. In a short time, we fulfilled our vision to be what’s possible, both by helping to create new possibilities for these families and opening ourselves to this meaningful experience that will motivate all of us to expand our commitment to our communities.
I came back with a connection to Guatemala and a bond with 24 amazing, quirky, kind, innovative Gap Inc. team members with courage, creativity and compassion that led them to Community Corps.
"Cheers" are indeed in order!
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October 25, 2011 4:01 PM by Catherine Rhoades
Flash mobs are making their way round the globe… from the movie screen (Friends with Benefits), to prime Time TV (latest season of The Bachelorette), to Gap store openings.
Yes. Just last week, a flash mob assembled for the launch of our first Gap store in Poland at the Arkadia Mall – the largest mall in Eastern Europe.
Catch the full show on YouTube. And keep an eye out for the human G.A.P. formation at the very end ;) It was a dance off to remember!
For the latest updates on where our brands go next, follow us on Twitter!
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October 20, 2011 12:31 PM by Corey Lyons
Reusable denim card holders and their recycled paper cards. When I was a kid, whatever was in your hand – an empty milk carton, a broken fork, a headless Han Solo action figure – would just fall into the trash bin.
We seldom worried about sorting and recycling or even where all this stuff would pile up beyond some mythical, far-off dumpsite that would, somehow, never bother us.
Of course, we all know where that got us. We’ve all come a long ways in how we think. Large corporations talk about “greening their supply chains” and “sustainability,” but it often comes down to the little things.
One example: Next month, Gap will sell 100 percent recycled paper gift cards. While our company has an increasingly strong story to tell around its environmental responsibility, something like a gift card can also make a difference.
The cards are cool because, unlike their plastic counterparts, they can be tossed into your recycling bin with all the other stuff. Most plastic cards are made with PVC, which are much harder than most plastics (think yogurt containers) and require their own recycling process.
Also, even if you didn’t even recycle your paper cards, they’ll naturally degrade – leaving no toxic chemicals or residue behind. The paper mill that produces them for Gap, and the printer that prints them, are Forest Stewardship Council certified.
It’s just a card. But it’s something small and tangible that can make you feel good about the decisions you can make.
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October 19, 2011 11:22 AM by Danielle Samaniego
Well hello, Santiago, Chile!
This week marks Gap’s first physical foray into South America, with the first store officially open in Santiago’s Parque Arauco Mall. And it’s not just any ol’ mall—we’re talking a three-level center where fashion boutiques from famous designers like Valentino and Versace commingle with Chile’s major department stores like Falabella and Almacene Paris.
During my own trip to Santiago a few years ago, one thing I noticed was how European the city actually felt. And like Europeans, many of the Chilean locals appeared to celebrate America’s fashion culture through their own attire.
And, well, we’re off to a decent start. The Chile debut was our second-best franchise opening day so far, after Melbourne last year.
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October 11, 2011 9:50 AM by Lydia Markoff
The looks, the loves, the trends … if you want to know Banana Republic from the inside, the brand’s new Tumblr blog – The Republic – is for you. Where else can you hear what Fall fruit inspired Creative Director Simon Kneen’s color palette for the season’s sweaters, scarves, and skirts?
And check the blog today and you’ll find out what’s “flat-out” fabulous. (Hint: Your sore feet will celebrate the new looks.)
As the writer of our Gap Inc. employee blog, I got some new ideas from The Republic – like adding video of fashion shows, style inspiration, and profiles of musicians and artists.
The Republic showcases our favorite things about BR. And we bet some of our favorite style bloggers will find lots to love there as well!
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October 6, 2011 11:19 AM by Danielle Samaniego
Many companies and organizations recognize Breast Cancer Awareness Month every October, and Old Navy is doing something unique to join the fight.
As someone who lost a loved one last year to this disease, today’s partnership announcement between Old Navy and the Susan G. Komen Foundation makes me proud to work for Gap Inc. I know my aunt would have appreciated this effort and been pretty in pink (which she wore often in support), wearing a shirt to promote the cause.
Throughout this month, you can make donations to the Komen Foundation at any Old Navy store as well as purchase T-shirts and hoodies for the whole family from the iPromise line to honor and bring attention to the month’s cause.
With apparel that offers messages of “Hope, Fight, Cure” and five percent of retail sales benefitting the foundation’s efforts to combat breast cancer, I know I’ll happily and fashionably be wearing my support this month.
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October 3, 2011 3:43 PM by Liz Nunan
Did you guys watch Project Runway last week? For those of you who didn’t, it was a good one – the Piperlime.com challenge!
For those of you who didn’t spend quality time with your DVR over the weekend - Spoiler Alert!
The contestants were challenged with designing an outfit inspired by the trend of “sophisticated 70’s.” The big prize? The winning designer gets to sell his/her look on Piperlime. There were jumpsuits, there were sequins, there were maxi dresses. There were also twists and turns– one contestant lost her money when shopping for fabric and had to create a look for just $11.50 and (the somewhat predictable twist) the designers had to create a second look for the judges with not much time before the big runway show.
One of our new guest editors for Piperlime, Olivia Palermo, was the episode’s guest judge alongside our faves, Heidi, Michael and Nina. Olivia did not hold back her opinions… and that is why we love her.
If you didn’t get a chance to see the episode last week, you can watch it here on Lifetime’s website. And, if you want to get your hands on the winning designs (Yes! That jumpsuit is mine!), just click here. But hurry, these looks are going fast (Bert’s dress is already sold out)!
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September 29, 2011 2:14 PM by Lydia Markoff
Little artists at work in the Metropolis GapKids store in Moscow.What kid wouldn’t love to paint all over a wall? And what parent wouldn’t want a picture of it … as long as the wall in question wasn’t theirs? Our Moscow and St. Petersburg GapKids stores had some great events lately, inspired by the brand’s cute-as-all-get-out Portobello Road campaign.
The stores set up walls designed by local professional artists to resemble black-and-white versions of the Portobello Road backgrounds -- like mural coloring books -- and kids were invited to get creative with the colored paints. Photographers snapped pics of the junior artists at work. If their parents presented the photos at checkout, they got 20% off of their purchases. Cool, huh? I love the way our brands around the world think up unique ways to connect with their local communities. Just one more reason I’ve got to go to Russia someday …
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September 26, 2011 10:27 PM by Stephen Brady
Doris and Don Fisher, 1976.I’m Stephen Brady and I joined this company when there were only a handful of people in headquarters, a few stores, and that famous jingle “Fall into the Gap.” So, I’ve been lucky to see the immense impact the Fisher family has had while running this business for more than 42 years.
On a personal note – Doris and Don have given me opportunity and inspiration. I’m not just talking about the opportunity to travel the world for Gap while designing stores and growing the business. I’m also talking about how they inspire me to participate in non-profit and volunteer work outside of Gap.
It’s no surprise to me that Gap Inc. co-founders Doris and Don Fisher are being inducted into the The California Hall of Fame for the contributions they have made to the state, nation and the world.
While this is a huge honor, I have to say I’m sure Doris is not going to want us to make a big deal about it. She and Don were never ones to pat themselves on the back.
They started Gap Inc. with a simple idea to make it easy to find a pair of jeans in your size. And they never wanted Gap to be about just selling clothes – it’s about making a difference.
Today, our 134-thousand global employees live Doris and Don’s values and share their passion for creating great product that inspires our customers. Their philanthropic commitment may not have been obvious to those outside the company, but within Gap Inc. Doris and Don created an environment encouraging all of us to contribute to improving lives in the communities where we do business.
When Doris, her family, and employees gather in Sacramento along with the other 2011 inductees , I will be right there to make the loudest noise. I’m sure Doris will shoot me a look to “keep it down.”
But, it’s a proud moment for all of us who have been inspired by our co-founders’ passion, vision, and purpose – to make a positive impact on the world and “do what you love”... starting with the store they opened in San Francisco in 1969.
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September 23, 2011 12:53 PM by Toby Lenk, President of Gap Inc. Direct
I run the online businesses for Gap Inc. brands including Gap, Banana Republic, Old Navy, Athleta and Piperlime.
This is my take on “e-Fairness” legislation (California Assembly Bill155) which would require out-of-state businesses operating only online to do what California businesses already have to do – and that’s collect sales tax with each transaction.
Right now, they don’t have to, and it just doesn’t make sense that they enjoy an unfair advantage over California employers.
Retailers thrive on competition – and as a California based retailer, with 300 stores and more than 16,000 employees who work at these sites across the state – we want to compete in a level playing field.
Another important part of this is about the fact that California state and local governments lose funds to support critical functions like hospitals and schools when the state is unable to collect sales tax from out-of-state online-only businesses.
Today, California reached a compromise with AB155 and we hope that consumers understand that “e-fairness” legislation is ultimately helping businesses, their communities and the overall economic outlook - it is groundbreaking legislation that we hope will lead other states and leaders in Washington D.C. to do the same.
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September 21, 2011 1:12 PM by Bob Fisher
When my parents opened up the first Gap store , it was to serve a single purpose – to make buying jeans easy. But with their purpose also came their passion to impact lives in a more meaningful way.
Today, as former President Bill Clinton recognized Gap Inc.’s P.A.C.E. program at the Clinton Global Initiative Seventh Annual Meeting , I have to borrow a word from my daughter and say this is an “epic” honor for our family.
I include our 134,000 employees and partners around the world when I say “family.”
Together we share a commitment to positively impact the communities where we live and work. And that includes female garment workers around the world who manufacture products for our brands, and the communities in which they live.
The Gap Inc. P.A.C.E. program is being honored for addressing challenges in Economic Empowerment. P.A.C.E. provides life skills education and enhanced technical training for female garment workers to help them advance in the workplace as well as in their personal lives.
My parents said, “Let’s do more than just sell clothes.” And with P.A.C.E., we do just that.
Congratulations to those who make P.A.C.E. possible, and to the 7,500 P.A.C.E. women who inspire us all.
[Note from the Blog Squad: To read details about the Clinton Global Initiative Recognition of the P.A.C.E. program - click here.]
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September 14, 2011 3:02 PM by Craig Miller, Life Learning Academy
I don’t work for Gap Inc. but I’ve spent a lot of time with the company’s employees – not shopping, but in the classroom.
I’m the Vice Principal of Life Learning Academy, a high school for teenagers who have been involved in the juvenile justice system or face challenges like poverty, abuse, and drugs.
The violence in their lives is emotional, raw, and real. There is nothing glamorous about it. That said, partnering with volunteers from a fashion retail company like Gap Inc. has been a perfect fit.
The reason why is because the volunteers come to share their skills - like how to communicate without using violence, how to function in team environments, and how to overcome challenges in everyday life and plan for the future.
I’ll be frank. There is no way these teenagers would respond to adults who were condescending or lecturing them. The reason why Gap Inc.volunteers have made an impact and keep coming back is because they are truly interested in mentoring.
I remember when Keith White (SVP, Loss Prevention) came to the classroom, shared his personal stories, and invited the students to his office at Gap Inc headquarters in San Francisco. That was the unlock - when a “dream” became something they could achieve for real.
Our kids are used to adults saying get out and never come back. So, you can imagine what happens when an adult says “Come in... and show me what you can do.”
(Note from the Blog Squad: Share a story with our employees about how you volunteer... on Facebook.)
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September 13, 2011 2:34 PM by Chris Nicklo, Banana Republic
This is a story about how one idea and a lot of passion can impact the lives of others.
I work at Banana Republic, a brand that has always been about “transformations” whether it’s providing a graduate’s first interview suit or a bride’s rehearsal dress.
One morning, earlier this summer, I was captivated by a post by Yahoo! blogger Zachary Roth in which he wrote about long-term unemployment and asked his readers to share their personal stories. Thousands responded, (more than ever anticipated). It led to the creation of a Tumblr site called Down but Not Out which featured personal stories from jobseekers talking about the need for jobs, but moreover hope and friendship.
A group of employees here started talking about how we each had a friend or relative looking for work and encouragement. This discussion led to an idea – “Why don’t we help with what we’ve got… interview clothes, resume tips, and friendship.”
Within a couple weeks (which is fast in the corporate world) we gathered volunteers – stylists, store managers, sales associates, recruiting advisors… who brought their skills to three “transformations” events in San Francisco, New York and Chicago.
Non-profit partners and Zachary helped us reach out to jobseekers for a few hours of wardrobing (complimentary of course), resume/interviewing advice and listening. We heard so many stories of frustration, but also stories of hope and possibilities.
And it’s those stories and their spirit that have inspired all of us here at BR. We hope you like your new clothes and wish you all the best!
As we reflect on 9/11 and volunteerism, share how you give back to your communities. And join Gap Inc. employees on Facebook to share how you are giving back to your community.
“It is rare that a company such as yours would step forward to aid those who have struggled to reinsert themselves back into the mainstream. Thanks.” - Greg
“I cannot tell you what new energy I have for my job search. Now, I have confidence that I was sorely lacking!” - Becky
“I have an interview tomorrow morning and can't decide what to wear, but I know I will be bringing a new and streamlined resume with me.” - Patricia
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September 9, 2011 9:58 AM by Rosemary K. Young, Banana Republic
While Fashion Night Out took over the stores and streets of New York, Banana Republic hosted its own after hours fashion extravaganza half way around the world, in Moscow.
The biggest mall in Moscow is now home to the first Banana Republic in Russia. This is a milestone worthy of an FNO evening, don’t you think?
To celebrate, we hosted a press event with our head of design, Simon Kneen, and later we held a cocktail party and fashion show at the store. It was attended by more than 300 of our newest “friends” – including local celebrities. One of the biggest names was top fashion editor Evelina Kromtcheno, the editor-in-chief of L’Officiel. She is also the host of style talk show “Fashion Verdict” (Russia’s version of “Project Runway”) and, the voice of Meryl Streep in the Russian-dubbed “The Devil Wears Prada” ;)
Guests were able to shop the latest Banana Republic collections, including Mad Men and…winter coats. With 6 months of winter, shoppers here need to get a head start on their winter wardrobes as early as July.
Below are some shots I gathered from the events. Enjoy!
Party at the store opening!
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September 6, 2011 4:37 PM by Mark Breitbard, EVP of Merchandising, Gap North America
Mark, sporting the denim-washed khakis.
It takes a lot for me to break from my denim habit. I wear jeans almost everywhere, not unlike a lot of us at Gap Inc. And, honestly, I’ve taken $hit for it, on occasion, from my own mother.
I’ve often thought Gap’s “khaki shop” should just be called the “When You Can’t Wear Jeans Shop.” So you can imagine … I don’t own many khakis.
Even when I’ve seen different washes and treatments, I haven’t been inspired enough to actually make the purchase for myself. Until now.
At Gap, we did something different to our chinos earlier this year: we treated them like denim. Our denim-washed khakis are going to be big this Fall! They’re called denim-washed because they’re treated just like denim at the factory. That gives the pants an easy, worn-in look.
We also wash the khakis with denim stones and enzymes (yes, really) to make the pants look like denim. So, with the washing technique and the colors (like red) and the attitude – we’re creating this trend that’s part of Gap’s own heritage.
I love what this khaki represents more broadly, how we’re pushing for more creativity and imagining new things. We’ve taken a simple iconic style that you’d expect to find in our stores and offered it with a new perspective. It’s a great, new idea.
Which is why I’m not wearing jeans right now.
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September 1, 2011 11:34 AM by Corey Lyons
This lovely building, which seems to gracefully showcase its own history and culture, will become “home” to our first Banana Republic store in the country later this year.
As a former newspaper journalist, what I found interesting is exactly how the building’s history becomes part of the BR brand experience – the building was once the offices of Le Figaro, the daily French newspaper founded in the 1800s. (The newsroom building I worked in, by comparison, was the epitome of bland, suburban office space, but that’s another story.)
This store will also feel like it BELONGS in Paris – including an exhibition of images curated by Michael Hoppen and French Art Deco antiques, marble floors, even a period elevator.
So, we’ll see you on the Champs De Elysees this holiday, no?
A rendering of the storefront.
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August 31, 2011 9:58 AM by Gap Inc. Blog Squad
Hmmm…. Would you travel the world? Would you donate your salary to a non-profit?
Tammy Gibson has some interesting ideas and details on how you can really win a year’s salary. Check out her blog – A Mom in Red High Heels.
Last year’s winner of the Banana Republic contest used the opportunity to continue her Fen Shui training and support her favorite nonprofit organizations.
When Banana Republic polled Facebook fans:
· 54% said they’d take a dream vacation
· 14% said they’d save for a rainy day
· 11% said they’d use their year’s salary to shop
Watch out! Your boss is coming. Look busy as you think about the possibilities.
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August 26, 2011 11:57 AM by Shelley Perelmuter, VP CRM
As a mom, receipts are just one more thing for me to jam in my wallet and lose at the exact moment I need it. That’s why I was excited to sit down with NPR to talk about the new e-receipts program at our stores - Gap, Banana Republic, Old Navy, and Athleta.
Now, time crunched customers, like myself, no longer have to worry about keeping their receipts when shopping our brands. Rather, shoppers can get their receipts e-mailed directly to them.
For me, this means one less receipt to keep track of. No more digging through an endless stack of paper with everything from doctor’s appointments to taxi receipts. No more wondering where the receipt is when I go to return an item. Our sales associates can look it up in the system. Oh, and one more bonus. It’s saves some paper and makes my shopping a little greener.
Still not convinced? Be sure to read the full NPR story here for more reasons to take your shopping paper trail virtual.
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August 23, 2011 6:41 PM by Lydia Markoff
I’m a writer at Gap Inc. with an employee blog about fashion, culture, and water-cooler talk – which is to say, I decided against law school back in the day. But I know that what we have going on in our legal department is rare.
What Fortune 500 companies have been led by three women General Counsels in a row? Only two, and Gap Inc. is one of them. (Pitney Bowes is the other.) To me -- and I'm guessing to our employee base, which is over 70% female -- it's inspiring to see women in such a critical leadership position.
And now, the legal profession has taken notice. Courageous Counsel: Conversations with Women General Counsel in the Fortune 500, a new book by Michele Mayes and Kara Baysinger, which features interviews with over 40 women GCs, including Gap Inc.'s former GCs Anne Gust Brown and Lauri Shanahan and current GC Michelle Banks. They talk about their paths to the job, what it's like to be in that role, and how each woman helped mentor and develop her successor -- a key element for these sisters in law, and a principle we can all apply as we look to our professional futures.
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August 22, 2011 4:11 PM by Kindley Walsh Lawlor, VP, Social and Environmental Responsibility
During a recent interview, Maya Albanese with Greenbiz.com asked me the question, “Why do you feel strongly about working for social and environmental responsibility in the business?” That was easy to answer.
I’m a mom with two young kids. We recycle. We compost. We grow vegetables at home.
And when I’m at work, I have a personal passion and interest in ensuring that Gap Inc. is doing its part to reduce its impact on the environment as well. We have a responsibility to ensure we’re using our resources wisely – not just for the environment, but for the long-term health of our business.
Our new Social and Environmental Responsibility Report outlines the work we’ve done to protect the environment, and the work we as an industry still have to do.
In it, you’ll read about our commitment to reduce our absolute GHG emissions in our U.S. operations by 2015, based on 2008 levels.
I’m not the only one who feels strongly about working for social and environmental responsibility. Our employees put together this video called “Behind the Seams” which describes how we all aim to improve lives and protect the environment.
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August 18, 2011 8:58 PM by Corey Lyons
This is a glimpse of Corey's closet. Hey, fellas – it’s time to man up and shop.
Our company announced this week that Piperlime will be adding men’s clothes to its site, which has been serving women since it was created in 2006.
OK, that’s the only spin I promise in this blog post. But the news got me thinking: it’s another milestone in the continued evolution of men actually CARING about how they dress.
I mean, I grew up in Northern California wearing an oversized football jersey over a pair of beat-up, tan cords. Like, every day. And my father, an electrician, continues to go to work pairing a stainless steel Thermos with a big, boxy T that looks like it was cut at Home Depot.
But these days, we’re nearly all comfortable slinging man bags over our shoulders, wearing slim-fit shirts (find me in Apparel News here) and actually noticing when our loafers look like they just survived a car fire. We’re not exactly fedora-and-suit polished, but we know how to rock a dress shirt and jeans for any occasion. And for all you dudes still rolling in baggy jeans that expose your red boxers: PULL THOSE THINGS UP.
Anyhow, the point: we may want to pretend we’re too Regular Guy to shop a website that promises an “edited assortment of the hottest trends” (did I just say that?), but we’re not. We’re already there, wearing 7 for All Mankind and curious about newcomers like Scotch and Soda.
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August 16, 2011 11:15 AM by Emilie Arel
Emilie (top center) with her team wearing their Old Navy "Superfan Nation" gear.
Hey sports fans! Guess what? Old Navy’s launching Superfan Nation.
“Super-what?” you ask.
“Superfan Nation” is Old Navy’s version of a sports shop – within our stores. Here, customers will find all the game day flare they could possibly need to support their favorite NFL and collegiate teams.
We created “Superfan Nation” because we know our customers love sports. We know they watch football in the fall, take family outings to the ballpark in the spring, play soccer on Saturdays and shoot hoops. Through sports, Old Navy can be a part of this and it’s my job to think about how.
I run brand licensing. I know – this sounds very corporate, but let me explain. In licensing, my team focuses on finding other brands to partner with to make new and unique products. In a store, this means helping Old Navy have the rights to sell, for example, a Tom & Jerry T-shirt or a Minnesota Vikings sweatshirt.
Yes. Go Minnesota! I am originally from Minnesota – the land of fried things and 20-foot snow drifts. Even though it’s mildly embarrassing to be a Vikings fan, and not always that easy to be a Gophers fan – those are my guys and I can’t wait to get my Old Navy Minnesota fan gear. What about you?
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August 11, 2011 6:55 PM by Catherine Rhoades
No, you’re not seeing things. That really is bright blue Gap taco truck, decorated with denim, and rockin’ a celebrity chef inside.
Word has it – the Pico de Gap taco truck idea came about when Gap’s Chief Marketing Officer, Seth Farbman was out getting grub with our 1969 design team in L.A.
Talk about an unexpected twist in a taco truck and a new way to bring “style with sustenance.”
Customers can check out the latest 1969 fall denim styles on display and of course walk away with taco juice on a $20 coupon for a pair of jeans. Here’s the skinny - pardon the pun - on the coupon details..
You’ve got to see it to believe it. Here’s a video clip from when I caught up with a Pico de Gap truck in front of the “Chelsea Lately” studio in L.A. (Forgive the shaky-cam, I was trying to eat a taco at the same time…)
Top Chef’s Marcel Vigneron mingled and shared his recipe with a pretty hungry and stylish crowd. Chef Ryan Scott serves up his version of the $1.69 tacos in San Francisco, Rick Gresh rolls up in the truck in Chicago, Katie Lee is spicin’ it up for New Yorkers.
Hungry? Find out where the truck is parked today by following your local truck on Twitter:
@PicodeGapLA
@PicodeGapChi
@PicodeGapNY
@PicodeGapSF
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August 10, 2011 5:57 PM by Callie Canfield
Lunch-hour jogging meetings.
Speed-walks with the office dogs.
Wearing stylish yoga pants at the computer.
Those are the perks of working at Athleta. And now, I get to share them with a bunch of new fitness-minded colleagues who are opening our stores in New York.
New York, my hometown, is now home to two stores.
The only people more excited than me are Rachel and Alisa – the new general managers.
It has been like a marathon (forgive the exercise analogy) and they crossed the finish line with a line of customers waiting to shop on opening day.
Rachel told me a fun story about how she was conducting phone interviews on the subway with job candidates when the passenger sitting next to her said excitedly, “You work at Athleta?! I have shopped the catalog for years and I can’t wait for the stores to open.”
No doubt, the journey is just starting. And we are really excited to grow our team and community of customers in New York, and beyond.
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August 9, 2011 2:52 PM by Janie Bryant, "Mad Men" Costume Designer
Words from Janie Bryant, the costume designer behind "Mad Men"
After costume designing on the show Deadwood, I was itching to design another period piece. My agent called me about this great show I had to be part of based on the advertising world of 1960’s New York. I loved the feel and hit it off with “Mad Men” creator Matthew Weiner - The rest is history!
I often get asked who my favorite character is to design for and I have to say all of them are. It’s hard to choose when you get such variety. I have always enjoyed designing and working with menswear, but the colorful women’s dresses and accessories also hold a special place in my heart.
I find inspiration from vintage magazines and catalogs as well as movies and songs from the period. What looks can you expect to see in the new season? Forget it – my lips are sealed.
But, I can say I adapted the looks for Banana Republic, so we can all dress like our favorite characters. We took classic pieces from the 1960s and revamped them to the needs of the modern consumer. The patterns and colors are ones you might see during the era, along with the great silhouettes. We kept the nostalgia and elegant, vintage feel of the clothing.
My favorite piece? -The leopard printed trench coat with the matching leopard bag and shoes. I guess I’m feeling animal this season! My favorite part of the process? - Working with BR designer Simon Kneen. We had great chemistry and a lot of laughs. Enjoy the collection!
Editor's Note: It hits stores 8/11. Banana Republic Facebook fans gain early access to a pre-sale on 8/10.
And follow the conversation on Twitter #BRMadMen.
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August 4, 2011 12:52 PM by Sue Kwon
You're looking at photos from a fashion show held right in the studio space where 1969 denim is designed.
It was a star studded fashion event, and I’m not just talking about the models.
Top fashion and style bloggers mingled with Rosella Giuliani (1969 Creative Director) and the Gap design team in our downtown LA denim studio for a breakfast fashion show.
Vogue’s Anne Vincent led the very stylish crew through an up-close-and-personal tour of the Fall collection and campaign.
The looks that got them scribbling notes and snapping pics were the colored and print denim skinny jeans and fitted leather bomber jacket. Clearly, I can’t do justice to truly describing these pieces, because I’m NOT a fashion blogger.
So, you can get a better idea of what the excitement is all about by checking out My Style Pill, Cheyenne Meets Chanel, Social Primer, and Refinery 29.
You're lookin' at 1969 denim in snakeskin print.
Anne and Rosella chat with bloggers in the studio's center space. This is where the 1969 denim team holds brainstorming sessions.
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August 4, 2011 11:00 AM by Sequenza Howes-Williams
I was a high school junior in Brooklyn when a flyer on a job board bulletin board caught my eye. A job skills education program called This Way Ahead offered internships at Old Navy and Gap stores.
I sat in on an information session at The Door, which is a youth development non-profit in New York. They told us, “You have to bring your ‘A’ game. You can’t be late. You have to complete assignments. Or, you’re out.” It was scary – but that made me want to do it more.
I attended development classes and worked on resume writing, time management, and communications skills. Before learning how to interact with customers, I couldn’t imagine striking up a conversation with a stranger. It was several months of after-school classes and in-store training and then I was selected for an internship and job as a sales associate at my neighborhood Old Navy.
It was my first real job. When it came to writing college application essays, I wrote about This Way Ahead and how it taught me about the rewards that can come when you take chances.
Guess what? I got in. In a couple weeks, I’m moving to Clark Atlanta University. Yes, it’s scary. But, that's why I can hardly wait!
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August 2, 2011 3:45 PM by Catherine Rhoades
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July 28, 2011 11:10 AM by Corey Lyons
We're opening our first store in Hong Kong later this year. Cool, huh? As you can see from these pictures, we're not shy about telling people that we're coming -- this store will be on Queen's Road Central, the designated "premier high street" in Hong Kong. (Read: lots of people, lots of shopping.)
We already have five stores in mainland China (more are on the way later this year); and, honestly, we're digging all of our global opportunities ahead.
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July 26, 2011 12:53 PM by Liz Nunan
Like most good TV dramas, Project Runway’s got intrigue, characters you love and hate, and twists and turns. I love it all and the names that go with it.
I love Michael Kors’ tan, the endless Tim Gunn-isms, and the quirky challenges (who would've thought that corn husks could look so chic?). Most of all, I love rooting for the amazingly talented people who find their way onto the show (and the catfights that come with them!)
But my fondness for the designers does not stop once Heidi declares the winner. My loyalty goes deeper than that, which is why it’s so cool when I see the designers move on to new things. Santino Rice and Austin Scarlett have been making people over for big life events on their Lifetime show. Over-the-top Chris March is getting his own show on Bravo. And, a few weeks ago Piperlime introduced an exclusive not-for-profit jewelry collection designed by last year’s winner Gretchen Jones.
As a matter of fact, Gap Inc.’s relationship with P.R. goes pretty deep – in 2004, Banana Republic was among the first sponsors of the Emmy-nominated show, last year, Piperlime partnered with Season 8 runner-up Mondo Guerra who designed exclusive t-shirts to benefit amfAR for World Aid’s Day, and this year, Piperlime will be stocking the coveted Project Runway “Accessories Wall” for the second year in a row.
This Thursday, Project Runway’s ninth season begins on Lifetime and my friends and I have our viewing parties scheduled, our DVRs set and our wine chilled. Are you in or are you out this season?
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July 21, 2011 12:09 PM by Danielle Samaniego
It’s interesting to hear analysts call us Latinos the “untapped market.” Because, I feel like Old Navy gets me and my family and has for a while.
Colors! Variety! Fashions for the whole family! This is a big draw for me and mi familia. And because “real women have curves” in our clan, there’s always a size for all of us.
Old Navy has been a cross-generational hit in our households since my high school days. (‘hm -which was let’s say … a while ago.) When my Tia Lupe can grab an outfit while my three cousins scamper off to put together their own stylish ensembles, it’s a successful day of shopping.
And it’s not entirely by chance. Don’t think my family hasn’t picked up on those Latina-tailored commercials in between telenovelas. That and they know I work in Global Communications here at Gap Inc., so they’re aware we’re supported on all fronts.
Ultimately we Latinas don’t ask for much more than our non-Latina counterparts—fashion and value for the whole family just makes good sense.
But I have to say, seeing ourselves represented in advertising does give an extra reason to brag about our Old Navy hauls.
Remember, my Tia Lupe is watching.
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July 19, 2011 12:00 PM by Lydia Markoff
What’s more nervous-making than a job interview? Not much … but Gap Inc. recruiting teams were happy to share a few tips on what you can do to make it easier on yourself!
1) What’s the best way to prepare for an interview?
Review and update your resume, go over your major milestones, review the job description, outline some questions you’d like to ask, and brush up on the company beforehand.
2) We wear jeans to work at Gap Inc. – but that seems odd for an interview. What should candidates wear?
It depends on the position and brand – business casual is the norm, but don’t be afraid to display your personal style!
3) What’s the worst thing you’ve ever heard during an interview?
Trashing your current or former supervisor; it shows a lack of integrity or accountability. Asking about the salary right away – have that discussion with a recruiter, not the hiring manager. Underselling your experience – if it impacted the bottom line or saved the company time, then it is a big deal in this day and age!
4) What are some good questions you’ve been asked by candidates?
Questions about the career potential are useful – we have so many stories of career growth, and can offer great training, resources and opportunities for employees to drive their own development. We also love to share our own stories of our careers and the culture of the company, and to tell why we love working here.
5) What are the top characteristics you look for when deciding whether or not someone is a good fit for Gap Inc.?
Relevant experience to the position and translatable skills, a passion for the particular brand, preparedness for the interview, an excitement about retail, excellent communication skills, adaptability to change, intellectual curiosity, a great attitude, good energy and a willingness to make a difference.
6) If you could give interviewees one tip, what would it be?
Practice answering questions before you interview. You’ll be more confident and shine better!
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July 14, 2011 12:00 PM by Louise Callagy
I work in fashion, but I don’t have the whole “getting dressed for work while getting a child out the door” routine down.
It’s the whine factor that can move things from chaotic to disastrous – enough delay that you end up in the “walk of shame,” late for circle time.
You know — like when you touched the shoes before they were chosen by your four-year-old, sparking a major whine session which stalls all progress. No coffee time for you! Then you show up at work in two similar but different boots … yeah, that’s happened.
One harried morning, I figured it was time to make a decision, get serious, put some creative energy to work. I was going to obliterate the whine sessions – no more, ever.
“Charlotte,” I said, “if you continue to whine, I’m going to sing.”
A look of horror, another whine …
I sang at the top of my voice.
“STOP! SINGING! NOW!” Followed by a whine. And so it continued for two cycles.
The appeal to Daddy failed. He just said, “Well, why don’t you ask mommy nicely to not sing?”
Charlotte: “Mommy, can you please stop singing?”
Me: “I’ll tell you what: I won’t sing if you don’t whine, how about that?”
Charlotte: “OK mommy, let’s have breakfast now.”
It’s been a few days, and I haven’t heard a whine.
With just a couple more things knocked out, I’ll be fitting in a trip to Blue Bottle before work – AND I’ll be wearing matching shoes while I do it.
~~One in an occasional series on life, style and Gap Inc. culture for moms and the mom-inclined.~~
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July 12, 2011 3:51 PM by Sue Kwon
Did you ever sport a satin jacket, feathered hair, or a mullet?
If you answered "Yes" to any or all of these... you're gonna enjoy this trip down memory lane.
It happened this weekend, in an Old Navy store. I work at Gap Inc., so I've known that Old Navy was remodeling hundreds of stores.
This Bloomberg article explains more about why Old Navy’s President Tom Wyatt did it.
A lot has changed including layout and lighting... down to the “old school” goods at the checkout – also known as the cashwrap.
Positioned where a short mid-aged person would see them:
· Abba Zabba - I lost my 2nd tooth on that mystery taffy.
· Charleston Chew - The biggest bar you could buy for 25-cents (1978)
· Pop Rocks - The same ones Mikey consumed along with a can of Coke before he exploded. Urban legend - but still a great story.
Someone at Old Navy knows who I am. They know I had a Hello Kitty lunchbox like the one within my adult arm's reach. Then, just feet from the registers next to the madlibs, my 6-year old reads "I-C-E C-R-E-A-M" with a look of confusion. There it was… freeze-dried astronaut ice cream made for the 1968 Apollo 7 Mission.
Clearly, this new store format was meant to take the tension out of shopping with kids. They actually put up with me and my "When I was a kid" stories for that brief, but sweet trip to the past.
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July 5, 2011 4:27 PM by Corey Lyons
I know – it probably feels a bit weird to be talking about heavy jackets and other Fall styles at the same time you’re buying beach towels and shorts in our stores.
But in our line of work, we’re always looking at seasons ahead. Which is why I chatted up Anita Borzyszkowska, who oversees what we call "fashion communications," globally, for Gap brand, for some style tips for you. Anita was, after all, voted among the world's best dressed women by The Times of London. So there's that. (I was in London last week -- the subway escalator alone felt like a fashion runway with an endless loop.) Anyhow, Anita also works closely with the design teams and on special projects, like our collaborations with Pierre Hardy and Stella McCartney, Diane Von Furstenberg and Colette, amongst others.
Which (finally) brings me back to Fall. Leather is going to be big. Here are a few thoughts, from Anita, about how to wear it …
- It’s now acceptable to wear leather for almost all occasions; it’s truly become a wardrobe foundation piece and ubiquitous – a bit like denim
- Leather paired with denim always looks great – but look beyond its rock n’ roll roots and try a leather jacket with smart pants or a pencil skirt for a chic new look
- Leather pants, for women, should be well-fit, and never be too snug
- Never wear more than one piece of leather at a time!
- Quality leather, which can pinch your wallet, is a good investment – it will look even better over time
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July 5, 2011 4:27 PM by Lydia Markoff
I love being part of a company that has such a passion for community investment – and apparently I’m not the only fan. Aaron Hurst, founder of Taproot, interviewed Gap Foundation president Bobbi Silten for the Huffington Post. Read the interview to find out Bobbi’s thoughts on the hopefulness of Generation Y (plus Gen X, and the boomers), her unusual path to her current position, and her vision of the work she does someday becoming simply part of the business instead of a separate entity. Look out – she might inspire you!
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June 30, 2011 6:21 PM by Sue Kwon
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June 28, 2011 3:09 PM by Sara Davis, Gap Inc. Direct
I’m a photographer with the e-commerce division of Gap Inc.
As part of a personal trip to Asia, I recently volunteered to spend time in Cambodia, to take pictures of the women who make clothes for our brands and who participate in the Gap Inc. P.A.C.E. program. It’s an educational learning program that provides female garment workers with enhanced technical and social skills they need to advance in the workplace and in life.
We work with the factory owners to implement the program which has received recognition for its innovation and approach to advancing women. But, I think even more impressive are the women who participate in the program.
I spent one day with a factory worker named Choeun, a P.A.C.E. graduate who had earned a promotion. When I visited, her team was sewing Old Navy knit tops – an item I’m pretty sure I shot in our GID digital photo studio in San Francisco.
While observing her, I noticed that throughout the day Choeun made herself available to the workers in her line, instructing and assisting them with any difficulties they encountered. I know from my own work that managing a team can be a challenge and maintaining quality and consistency is of foremost importance. As a manager viewing another manager, I could see that she had excellent communication skills as well as a calm, approachable demeanor. She takes her work seriously and her team trusts her.
As I return back to my own daily work, I think of Choeun, and how different, and yet directly linked, our work is. I also think of how a program like P.A.C.E. gave her the opportunity to learn new skills that are helping her advance in the workplace.
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June 23, 2011 11:09 AM by Jason Hanasik, Gap Inc. Direct
My name is Jason. I’m gay. And I’m especially proud to say that during Pride Month.
Before coming to Gap, I was working for a major corporation on the East Coast when I walked into the break room for my lunch hour. A CNN “breaking news” slide flashed across the projection TV in the corner of the room. Former Mayor Gavin Newsom had just started issuing marriage licenses to same sex couples in San Francisco, CA.
I couldn’t hold back a smile. Sadly, it lasted only a few seconds as a coworker muttered an expletive directed at the GLBTQIA community. Others joined. This behavior was allowed. And if I complained, I had no guarantee that I wouldn’t lose my job… for being gay.
Six years later, I’m working at Gap’s online division. And while the company doesn’t outwardly back political causes, it does the right thing in supporting me and in building a diverse workforce.
Last Fall, I watched Google’s contribution to the It Gets Better viral internet campaign supporting gay teens. With tears still wet on my face, I explained to my VP that I thought Gap Inc. also needed to be a beacon of diversity and compassion to not only its employees but also to the worldwide GLBTQIA audience and their supporters. Before our meeting was over, he put a call in to the Gap Inc. brand presidents to discuss the idea. Two weeks later, a group of co-workers and I produced Gap Inc.’s video contribution to the project.
At Gap Inc., I do not fear that I’ll lose my job for speaking up about my passions, and I feel incredibly supported by the leadership to pursue them.
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June 21, 2011 3:30 PM by Lydia Markoff
My first few visits to the café at 2 Folsom were a riot of visual sensory overload – I came from a newsroom environment, where fashion took a distant backseat to function, and we didn’t even have a café (the area -- 7th and Market -- was a little raw …). But 2 Folsom’s sandwich line seemed like a slow-motion catwalk and the tables on the sunny terrace always looked like a magazine shoot in progress.
Honestly, it was a little intimidating – the space is beautiful, and of course the food is first-class (fresh! local! creative! delicious!), but I was just so not used to the care people take with their appearance here.
Pretty soon, though, I realized it’s just part of the company’s culture – no matter what their job, the people are creative and fun, and tend to be (or become) uncommonly stylish. With our employee discount, it’s easy to stay on-trend, and the café provides style inspiration: That guy eating only celery and carrots (is he on the cleanse, or just had a big weekend?) combined BR’s new tailored blazer with a graphic tee that (shhh!) I saw at Target! How does that girl with the banh mi make a romper look so cool? Dang, I should have bought those sandals while Gap still had them …
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June 17, 2011 12:30 PM by Corey Lyons
It’s all fun and games until a bunch of tanned, fit people wearing sunglasses hustle through one of those “exclusive shopping destinations” with their hands full of bags advertising some of the world’s most renowned brands.
Then it’s just really fun.
Fashion Island, in Newport Beach, is one of those exclusive places to shop – and the perfect place for Athleta to open its first store in Southern California. Athleta will open its doors this fall – its third in California.
So be sure to check it out … even if you’re still working on your tan.
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June 14, 2011 8:54 AM by Catherine Rhoades
When I heard we were opening a store in Ukraine, my first thought was, “I know nothing about this country except that it’s in Eastern Europe.” To remedy this, I decided to ask my friend Gabriella, who helped open our store in Kiev, a few questions to get the “skinny” on our company's newest market:
1) What was most surprising to you about Ukraine?
Kiev can be summed up in one word – BEAUTIFUL. But it still feels the effects of the Russian communist regime. Many people talk about this time as if it was a completely different lifetime.
2) Any culture shocks?
Massive music scene – I mean huge! And they love everything: opera, pop, rap, classical, house and of course, a very healthy dose of early eighties and nineties classics. I don’t think I’ve heard Roxette that much since Pretty Woman was released.
3) What’s the weather like?
Stunning! It reminds me of summers in my hometown of Melbourne, Australia. 35 degrees Celsius during the day and 31 degrees at 11pm in the evening.
4) If I was going to travel to Ukraine, what’s a must see or do?
Your first stop should be our store of course ha. Second, I would say, try being a local in Kiev. Buy an ice cream and wander along the beautiful promenades and boulevards. It’s breathtaking!
5) How do Ukrainians feel about American pastimes (ie. music, television, fashions, sports.)
Ukrainians look to America for inspiration in a lot of ways. For instance, Ukrainian rap incorporates American rap songs. Oh, and Ukrainian American Idol is VERY popular!
6) What’s trending in Ukraine? Colors? Styles?
I have two words for you. Fur and crystals. Also, Ukrainians tend to align with the European trends such as this summer’s trend of bright and block colors.
7) What are Ukrainian shoppers like?
Very fashion conscious and stylish. They are avid fashion magazine readers and very knowledgeable of what brands are popular in London and the US.
8) What was your biggest challenge with bringing a store to Ukraine?
The store is in a historical district and in one of the most protected buildings. We had to make sure that we maintained all of the historical elements while building.
9) Tell us a little about the store.
It’s like a grande dame of the high street - sweeping staircases, granite flooring and, just as I arrived, it received a new dress to wear – a fresh coat of the historically approved blue.
10) What’s the “funniest” thing that happened while working on this project? There had to be at least some entertainment ;)
In the final, stress-filled minutes before opening, there were so many languages being spoken – Turkish, Russian, Ukrainian, Spanish, English, German (me cursing at the non working air-conditioning) - that for a second I forgot what country I was in!
Below are some photos from the launch party and official opening. Enjoy!
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June 7, 2011 3:10 PM by Catherine Rhoades
Hi there. Friends call me Cacky (Ya know, like the pants). They also refer to me as the “Social Media Guru.” That’s because it’s my job to connect our company to the social media universe that’s swimming with everyone from our customers to potential employees.
As part of my daily consumption of all-things-social-media, I came across a Fast Company article about how to use LinkedIn to get the most bang for your buck and land the job you want. It got me thinking and I decided to check in with our recruiting team to get some additional tips and tricks to help you make the most of this social networking tool.
So, here you go:
Someone’s watching: Many company recruiters use the tool to assess candidates. So don’t start a profile and then never look at it again. Keep it up to date.
Cross your t’s and dot your lower case j’s ;): According to our Gap Inc. recruiting team the most common errors they see are inconsistencies with dates, positions, and resumes.
Don’t underestimate the power of references: Use the Recommendations feature and get true references from DIRECT supervisors or individuals that can provide a clear reference for your performance.
Include a title: Not just your company. Some of our recruiters often search by job title.
Don’t be a lurker. Engage: You can use things like the Groups feature to interact with other job seekers and recruiters about open positions.
Your picture’s worth a thousand words: Make sure to make a good first impression. Probably best to avoid your “party pics.”
Want more? Check out LinkedIn’s blog.
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June 7, 2011 4:15 AM by Lydia Markoff
Diane Von Furstenberg, whoa! And once again, my kid will be more stylish than I am …
Wait, let me back up a little – I’m talking about the news that the great DVF is designing a line of kids and baby clothes for Gap. It’s one of those unexpected things that when you hear it, makes perfect sense – those prints, those colors, the likelihood that the inventor of the wrap dress wouldn’t put a bunch of weird zippers and difficult buttons all over a toddler’s party clothes!
My three-year-old daughter loves to wear dresses (my GenX/grunge tendencies mean nothing to her!) and while most of her clothes are hardy basics, I’ve gone the designer route for her a couple times before – for instance, a Stella McCartney for GapKids dress that grabbed me by the face and wouldn’t let go – so I’m really looking forward to seeing what this collaboration comes up with.
You’ll want ‘em to wear a bib over this one at snack time, is all …
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June 3, 2011 8:08 AM by Corey Lyons
Look – we’re not too modest to say we don’t dig our own company’s history. This picture says it all, right? Anytime you can get “for cats and chicks” in a newspaper ad, which we did in this groovy newspaper clip from ’69 to drive people into the first Gap store – you’re on to something.
In our early days, we sold only Levi’s and, as this ad proves, made references to “nitty-gritty blue jeans.” While we call everything “denim” these days, this ad, which references the “newest flares” and “latest plaids,” shows that, in fashion, everything old is new again …
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May 31, 2011 10:35 AM by Daniel Yang, Gap China store manager
想知道在GAP中国零售店铺的工作是怎样的么
I’ve been with Gap for about 10 months and the year has been exciting. I was invited to San Francisco to learn about the company and train for my role in opening the first Gap store in Beijing, China. The company just promoted me to store general manager and I moved to Care City in South Beijing where we just opened Gap’s 5th store in China.
It’s different from our stores in Beijing and Shanghai. It’s in a new mall in an area with more than 500,000 residents with convenient subway and bus connections. I’m really excited to connect to our customers in this new environment.
屈指算来从加入GAP到现在的十个月非常之精彩，我有幸经历了旧金山的启蒙之旅并参与中国第一家店铺的开业，随后公司晋升我为中国第五家店铺——首地大峡谷店的店总经理。刚刚开业的首地店位于北京南城，与之前的四家店铺比较起来有些不同：购物中心新近营业，周边有着超过五十万的常住人口，地铁和多条交通线路使交通非常之便利，所有这些都将帮助我们吸引更多顾客。
What are customers in China like?
想知道中国的顾客是怎样的么？
What I’ve learned about our China customers is that they are now observing and following global fashion trends. They are very concerned about product quality. And they are savvy shoppers who watch for promotions and know about the Gap brand products. They call and visit the stores, shop online, and design unique looks with Gap clothes. I’m not sure if these are also popular in the U.S., but customers here love the 1969 jeans, easy fit khaki pants, cropped pants and logo tees which are made to suit Chinese consumers’ body types.
根据我所了解的中国顾客，他们已经开始关注并跟从国际时尚趋势，关心产品品质，并且对折促销活动非常敏感并且了解GAP品牌以及我们的产品。越来越多的顾客通过电话、访店和网购很好的知晓了GAP以及我们出众的设计。我不太确定美国的市场，目前我们的顾客非常喜欢1969牛仔，宽松卡其，七分裤以及LOGO短袖T恤，所有这些都是为中国顾客量身打造的。
I’m am really proud of our Care City team and excited to work with future employees as Gap continues to grow in China!
我作为首地团队的一员倍感自豪，同时也期待伴随GAP在中国业务的成长有更多成员加入！
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May 31, 2011 10:24 AM by Daniel Yang, Gap China store manager
(I'm 2nd over from the bottom right.)
想知道在GAP中国零售店铺的工作是怎样的么
I’ve been with Gap for about 10 months and the year has been exciting. I was invited to San Francisco to learn about the company and train for my role in opening the first Gap store in Beijing, China. The company just promoted me to store general manager and I moved to Care City in South Beijing where we just opened Gap’s 5th store in China.
It’s different from our stores in Beijing and Shanghai. It’s in a new mall in an area with more than 500,000 residents with convenient subway and bus connections. I’m really excited to connect to our customers in this new environment.
屈指算来从加入GAP到现在的十个月非常之精彩，我有幸经历了旧金山的启蒙之旅并参与中国第一家店铺的开业，随后公司晋升我为中国第五家店铺——首地大峡谷店的店总经理。刚刚开业的首地店位于北京南城，与之前的四家店铺比较起来有些不同：购物中心新近营业，周边有着超过五十万的常住人口，地铁和多条交通线路使交通非常之便利，所有这些都将帮助我们吸引更多顾客。
What are customers in China like?
想知道中国的顾客是怎样的么？
What I’ve learned about our China customers is that they are now observing and following global fashion trends. They are very concerned about product quality. And they are savvy shoppers who watch for promotions and know about the Gap brand products. They call and visit the stores, shop online, and design unique looks with Gap clothes. I’m not sure if these are also popular in the U.S., but customers here love the 1969 jeans, easy fit khaki pants, cropped pants and logo tees which are made to suit Chinese consumers’ body types.
根据我所了解的中国顾客，他们已经开始关注并跟从国际时尚趋势，关心产品品质，并且对折促销活动非常敏感并且了解GAP品牌以及我们的产品。越来越多的顾客通过电话、访店和网购很好的知晓了GAP以及我们出众的设计。我不太确定美国的市场，目前我们的顾客非常喜欢1969牛仔，宽松卡其，七分裤以及LOGO短袖T恤，所有这些都是为中国顾客量身打造的。
I’m am really proud of our Care City team and excited to work with future employees as Gap continues to grow in China!
我作为首地团队的一员倍感自豪，同时也期待伴随GAP在中国业务的成长有更多成员加入！
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May 26, 2011 3:57 PM by Scott Key, SVP and GM of Athleta
Twenty-one years ago, if you told me my career path at Gap Inc. would lead me to Sonoma County, to an office on the edge of a well-protected wetland, where I could bring my dog Twyla to work and ride my bike Friday mornings with my team, I wouldn’t have believed you. And yet, here I am, part of the Gap family, working for Athleta in Petaluma, doing just those things.
Most of us here are active in a variety of sports. We have runners, triathletes, cyclists, yoginis, tennis players and folks who are crazed for soccer, like me. The same passion we bring to our individual sports thrives in the office – as we stay positive and remain committed to the Athleta philosophy – to inspire women to lead active and adventurous lives.
Athleta was founded to provide women with functional and fashionable active lifestyle apparel. Our designers are female athletes themselves. Our passion is growing as we expand our business from catalog and online into stores. Just this week, Athleta was awarded the International Council of Shopping Centers (ICSC) 2011 Hot Retailer Award which acknowledges innovative retail concepts that touch consumers all over the world, proof that we’ve put our all into making our stores the best they can be for customers.
We look forward to expanding our stores, growing our team, and becoming an even bigger part of more women’s lives.
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May 24, 2011 10:48 AM by Nathan Sung Budziak, Banana Republic Factory Store employee
As Asian-Pacific American Heritage month comes to a close, I wanted to share a personal story of serendipity. My work as a Gap Inc. employee helped me connect with my birth family and my Asian heritage.
In the Fall of 2010, work sent me to China to help roll out the first Gap stores in Beijing. For three months, I was absorbed in our “Let’s GAP Together” campaign and in the power of blending cultures. The experience sparked a hunger and curiosity to learn more of my own mixed background. I’m a Korean-American, international adoptee, and for 27 years only knew one set of parents.
I arrived back in California, and my jetlag hadn’t even worn off, when I fired off a late night e-mail to the Holt International Adoption Agency. Five days later, a response came as a shock. I didn’t expect any reply at all, let alone, one from a social-worker in Seoul, South Korea stating that the agency found my birth family… yes, family.
I got back on a plane to Seoul, South Korea, where I visited my birth parents, and two sisters. It’s a complicated and emotional story covered by the Chosun news, but here's the brief version. When I was born, my birth father was expected to die of liver cancer. Money was tight. My mother told a lie that I had passed away at birth, so my father would not feel guilty about leaving us during his final days. But, he survived and pushed through college, and graduate school in memory of a son he thought he would never meet.
I can’t put into words the emotions each of us is going through. But, I can honestly say that none of this would have happened if my work didn't open my mind and support me in this journey. “Let’s GAP Together” may seem like a marketing campaign. But for me, it really is a symbol of bringing East and West together as one.
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May 23, 2011 6:18 PM by Corey Lyons
Fashion bloggers recently took over Banana Republic flagship stores.
OK, “took over” may be a bit strong – but they hosted exclusive shopping events called “After 5,” meeting directly with their fans and customers for a kind of group retail therapy for everyone.
Check out a few of the bloggers’ posts and images about the Summer styles: B. Jones, A Lovely Escape, Saucy Glossie, Mon Petit Chou Chou and Song of Style.
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May 19, 2011 3:05 PM by Lydia Markoff, Blog Squad writer
I just moved. I’m exhausted… but in the move, I came up with two huge boxes filled with perfectly good (clean) pants, sweaters, and kids clothing that my daughter will outgrow more of in the time it takes to write this blog.
I’m hauling the boxes to the Gap store down the street, where they are going to make a huge difference in someone else’s life.
We’re partnering with Goodwill Industries to support the Goodwill® mission of providing job training programs and employment placement services to the people who need them most.
Extra bonus - donate at any US or Canada Gap store May 19-29 and you’ll get 30% off your Gap purchases that day.
Since we’re talking numbers… check out this Donation Impact Calculator which tabulates how much “good” that pre-worn clothing can do – 3 pairs of jeans = 30 minutes of job counseling!
Closets cleaned, lives changed. Don’t take my word for it. Read more on Huffington Post from Jim Gibbons, the President and CEO of Goodwill Industries.
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May 17, 2011 2:38 PM by Catherine Rhoades, Global Communications
...
This company is taking off on a global runway. For me that means adjusting to time zones, working through language barriers, and holding virtual meetings nearly every day. It’s all really exciting and I can’t wait for this to turn into opportunities to travel! But in the meantime, strap on the virtual seatbelt. I’m going to take you on a trip around the world to see all we’ve got going on at Gap Inc. without boarding a plane.
China: For starters, this year, we just opened a store in Beijing’s Care City Mall. This is our fifth store in China - third in Beijing. The team definitely took some time to celebrate ;)
Kazakhstan: Heading over to Eastern Europe, earlier this year, we also opened our first franchise store in Kazakhstan in the capitol, Astana. The store is in the Khan Shatyr, or “Royal Marquee” - the largest transparent tent structure in the world!
Serbia and Ukraine: You probably saw the news last week, but we just added Serbia and Ukraine to our list of new franchise markets. We’re going to get this party started with our first Gap store in Kiev, the capitol of Ukraine in a few short weeks.
Japan: In March, we opened a new Gap flagship in Ginza and made quite a splash with a celeb studded opening. We also just announced our plans to take another brand to Asia – Old Navy. Get ready Japan!
Italy: On the heels of opening our first stores in Milan, Gap’s preparing to open its first store in an outlet center in Italy and our first Gap brand store in Rome later this year. Ciao Italia!
South America: Oh…and in case that’s not enough, we’re adding the sixth and final inhabitable continent to our list, with our first store in South America - a Gap franchise store in Chile slated to open in late 2011.
United States: Project ONE, also known as the “The New Old Navy”, continues to make its mark around the nation with more than 250 stores remodeled to date. We’re edging closer to reaching our goal of remodeling a third of the fleet and expect to complete another 100 remodels in 2011.
Looking ahead, the first Athleta store in New York is set to open later this year. If you hang out on the Upper West Side, you may have already noticed the signage, but if you’re in San Francisco, be sure to visit our Fillmore Street store and get a taste of what’s coming.
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May 12, 2011 8:45 AM by Your Gap Inc. Recruiting Pros
We’ve got a lot going on at our corporate headquarters and our stores across our five brands. We’ve got new stores opening and websites launching around the world – and that means more “opportunities,” of course.
If you’ve found a position you’re interested in on the Job Search section of our Careers page, make sure you apply with a resume that rocks.
To help you out, here are our 11 resume writing tips:
1) Don’t just apply to every job you see that you “think” you can do. Pick the one you REALLY want.
2) Don’t send a cookie-cutter resume that gets lost in a sea of applicants. Tailor your resume to the specific job you want.
3) Highlight your biggest accomplishments up front and use metrics whenever possible. Your resume should read like an advertisement that says: “If you pick me, you will get these skills and an employee who will be successful in the company’s culture.”
4) Make sure your resume has clear content and active language that really showcases your skills and abilities – not just a laundry list of your work history.
5) Make sure the key words in the job description are on your resume. Most recruiters search their database of applicants by those key words.
6) List your key work experience in bullet format versus paragraphs. It’s easier to read.
7) Avoid the trap of using too small a font size. Ideal size is 11-12. We should not need a microscope to read it.
8) Be concise and keep it to one page if you can. BUT if you have great experience that highlights your skills don’t be afraid to use a 2nd page. Just make sure it’s all worth reading.
9) Double check spelling and grammar. It’s “manager” not “manger.”
10) If the application asks an optional opened ended question (ie. “Why do want to work at..?”) Take the time to answer the question. This will set you apart from the rest.
11) Don’t go it alone – Have someone else proof read before you click send. It’s easy to get too close to it, and you might miss some things. Find friends to review your resume or free online resources to help you.
We often get asked if we look at all of the resumes we receive. And the answer is “Yes.” When we say we really appreciate your interest in our company - we mean it.
Good luck with your search!
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May 10, 2011 10:10 AM by Nick Sheth, Gap Inc. Direct Sr. Marketing Director
Internet shopping from your mobile phone has been about as easy as squeezing into skinny jeans after a weekend food fest.
In fact, The New York Times reports retailers are seeing only 2-percent of sales coming from mobile devices. But, we expect that to change here at Gap Inc.
We’ve got a new mobile shopping experience you’ve got to see to believe.
My co-worker and I shot this video to show you how it works.
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May 5, 2011 9:59 AM by Corey Lyons
Ahh, back in the day. You know, back when we could call people who shopped our stores not “consumers,” but “cats and chicks.” Which Gap did. In national ads.
But I digress. Sort of.
What you may not know about Gap is that, beginning in the early ‘70s, we started selling private-label clothing – such as Foxtails jeans for women, pictured above. In Gap’s early years, it sold Levi’s – private label was a chance to build Gap’s own brand identity and heritage. (Read Our Story.)
And we did. In the ‘70s, we made history as the first retail chain to use its store name as the brand name when we sold jeans called “Gap.” Foxtails was for women and Eaton Hill was for men.
Anyhow, I hope you enjoy this little “history lesson” and, of course, the fashionable image included with this post.
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May 3, 2011 8:49 AM by Sue Kwon
It’s a former cigar-factory converted into a one-room, gritty, high-ceiling think tank.
Cell phones outnumber landlines.
An office dog named Louis rules the roost.
It’s not a Silicon Valley startup. This is the scene at Gap’s relatively new 1969 office in downtown L.A.
It’s where design, merchandising, production, and everything else related to Gap’s denim business is done.
Since I can’t quite put it all into words – this video does the trick.
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April 29, 2011 3:02 PM by Corey Lyons
OK, real quick, which one is The Real Kate?
Give up? No worries.
Our very own Annaleigh Cox, pictured at right, won a Kate Middleton look-alike contest. Annaleigh was stoked. “It’s flattering. Several people over the years have told me I look like her – although I’m older, so you could actually say she looks like ME!”
For her win, Annaleigh, an executive assistant at Gap Inc., attended an exclusive magazine party at San Francisco’s Palace Hotel, which included a Royal Wedding viewing, of course.
“It’s funny – when the contest article came out, I received lots of emails from friends saying they had always thought I looked like Kate, but just hadn’t told me.”
Well, what do you think?
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April 28, 2011 9:34 AM by Danielle Samaniego
I admit, I can barely makeover my closet let alone paint my bedroom, but I’m a sucker for ABC’s “Extreme Makeover: Home Edition.”
It’s usually that mix of home improvement and an emotionally-gripping back story that brings out the Martha in me.
So when I heard the show was getting a special visit from my colleagues at Gap – I set up the DVR to see what they cooked up for the Hill-Burdette family this past Sunday.
Around 30 employees from Virginia-based Gap stores volunteered for the show this past Spring, unloading trucks and tending to the crew. They got to meet host Ty Pennington while playing their part in the new home build for Beverly Hill and Fred Burdette – a couple who adopted six foster daughters.
I’m not going to give away an awesome ending. You’ve got to see the episode for yourself.
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April 26, 2011 9:01 AM by Emily Phillips, store manager
Here at Old Navy in Forth Worth, Texas there’s a lot of green. I’m not talking about the vibrant Spring color popping from the racks. I’m talking about the energy-saving systems in the store.
Before I started here, I had never heard of the term LEED. Now, I can say, I can carry on a pretty long party conversation about it.
LEED stands for Leadership in Energy & Environmental Design. And, in order for a building to earn LEED certification– you have to prove that you have systems in place to save water and energy as well as ways to improve indoor air quality and reduce emissions.
The U.S. Green Building Council (USGBC) sets the standards. And, because it’s a pretty big commitment, it’s a relatively small list of retailers who meet the challenge.
The Old Navy store just received its LEED Silver certification making this the very first LEED certified store, so far, in the Gap Inc. family.
Take a peek at the store on our YouTube video.
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April 20, 2011 9:47 AM by Corey Lyons, Gap Inc. blogger
We're a little excited that Kate Middleton stopped by our Banana Republic store on King’s Road, in London, yesterday.
We’re not here to brag about it … OK, just a bit. She bought a few pieces from the summer collection, and charmed everyone in the store.
Now, of course, she’s got other things to attend to, such as, you know, preparing for a Royal Wedding …
Good luck next week, Kate!
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April 18, 2011 10:45 AM by Corey Lyons, Gap Inc. blogger
Back in the day, when your flip flops bottomed out or the cheap band across your toes busted loose, you had one choice.
Trash ‘em.
You threw them out, which meant the landfill, which meant another “unsustainable” product that would take 68,000 light years to decompose.
It’s different now. Or it CAN be.
Starting this week, Old Navy, partnering with TerraCycle, is collecting as many flops as possible to get recycled and turned into children’s playgrounds. You’ll see colorful bins in U.S. stores starting Thursday (Earth Day).(We’re also lovin’ that the ecouterre blog is supporting this effort.)
I’ve got a pair of flops (pictured above) that’s pushing 11 years old – paid $5 at a convenience store in Kauai.
And, as tough as it may be, I’m dunking them into the bin – and maybe they’ll be forever immortalized as part of a wooden swing set or a spongy surface for kids to scoot across.
You game, too?
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April 14, 2011 11:32 AM by Jim Kwak, Banana Republic employee
It’s National Volunteer Month – and it makes me think about why I volunteer, and why it’s important – not just this month, but year round.
I’m a web content developer at Banana Republic, and a few years ago, I was looking for ways to use my professional experience to give back. I got involved with the nonprofit impACT, which helps under-served students in Oakland steer clear from destructive obstacles like insecurity, addiction, and violence.
I’ve volunteered there as a web developer, video editor, and mentor. Over the years, I’ve seen a number of students get through high school and graduate from colleges like UC Davis and UC Berkeley, and then come to join the staff at impACT and give back to their communities.
Last year, I also had the chance to apply for Community Corps. I was selected and traveled with other Gap Inc. colleagues to New Orleans to build a house with Habitat for Humanity. My favorite memory was being able to work alongside the family who would be living there. It’s awesome to work for a company that supports my volunteer work.
I have been so fortunate in my own life, and I want to make a difference in other people’s lives – not just this month – but every month of the year.
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April 12, 2011 10:17 AM by Sherrica Hill and Kris Sanchez, Gap store managers
I’m Sherrica Hill, a Gap store manager in Atlanta.
When I was first asked to teach workshops to students through Gap for Community Colleges, a job skills training program that is part of the White House Skills for America’s Future initiative, I thought “No problem.”
I was as confident as Michael Jordan on the basketball court, ready to teach fresh out of high school, wide-eyed job-seekers. But, when I opened the classroom door, I had a shock. Most of my students were former managers and executives recently laid off during the economic downturn. They were looking to Gap to find skills to get back into the game.
I’ll admit, I was intimidated. But, we launched into interview techniques, career planning, and team communications skills. After 4 hours of intense learning and some good laughs, time was up and the students didn’t want to leave. Neither did I.
I’m Kris Sanchez, a store manager in Las Vegas. I brought Gap’s training curriculum to students at the College of Southern Nevada. I graduated from a community college and know the importance of receiving real-world work experiences and training on campus.
My students showed up ready! They bombarded me with questions and an eagerness to learn and take risks. Whether they were international, local, full-time, part-time, young or older students… they were all seeking new skills to get back into the workforce.
I feel proud to be providing a much needed service to the community. And, like Sherrica… the experience has left me with a heightened sense of purpose, energy, and excitement shared by the students I won’t soon forget.
(Sherrica is featured in the center on the set of Focus Atlanta. Photo source: Focus Atlanta )
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April 7, 2011 10:23 AM by Evan Krauss, Shazam
What’s Shazam? Forget the comic book or ‘70s TV series. Shazam is the 4th most downloaded iPhone App of all time.
For geeks out there - it’s a “mobile discovery” application.
For the 100 million+ users in 200 countries around the world - it’s a cool way to be a music know-it-all.
How exactly does it work?
Ever hear a song in a movie or when you’re out with your friends and wonder who sings it? Well Shazam can help you solve the mystery. Whether you’re in a noisy restaurant, out shopping, or on the sofa watching a commercial, you can launch the App, hold your phone towards the music source, and hit Shazam. The App will scan our database of more than 10 million songs, identify the track and the artist within seconds; you can also buy and download the track, watch the video and get other information like upcoming concert dates.
But we’re not just about music discovery. In fact, we recently partnered with Old Navy on their new ad campaign “Old Navy Records” so shoppers could Shazam the Old Navy songs anywhere they are played – in stores, on the internet, on TV. Once Shazam’d, users can shop the looks featured in the commercials and get exclusive deals on products straight from their phones.
Today, I’m teaming up with Old Navy and presenting at the AdAge Digital Conference in New York City. We’re excited to show off how we’re extending “content discovery” beyond music to fashion and shopping.
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April 5, 2011 2:04 PM by Liz Nunan
The weather was warm and the sun was setting over a Spring evening in San Francisco. It was the perfect backdrop for a group of fashion bloggers and a very lucky me to toast the launch of the Banana Republic Special Occasion Monogram Dress Collection.
One of styles featured in the new collection is this summer’s must-have look – the maxi. But, before you say, “I can’t pull that off,” or “I’m too mini for a maxi,” here are some tips from BR’s Simon Kneen. He should know… because he’s the guy behind the designs.
- Size it right - the dress should be just touching the floor with top of foot showing through. Too much ankle means it’s too short.
- Don’t rule out prints - pick prints that are grounded in white, which flatters any shape.
- For a casual look, pair your dress with a neutral-color cropped cardigan and a flat sandal.
- Take your maxi from casual day to fancy night with items you already have in your closet like dressy sandals, a clutch, and metallic chains to go a little bit edgier.
See what the guests picked as their favorites: Amber's Notebook, Mission Closet and MSBChic.
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March 30, 2011 12:00 AM by Corey Lyons
I have this FEAR. It’s bigger than me, too.
What if I were unable to wear my shirt untucked to the office each day?
It’s an idea that makes sweat beads do laps on my forehead. I’ve been wearing my dress shirts untucked since I started here five-plus years ago. It’s one of the unheralded little perks at working for a company that strongly influenced the nation-sweeping cult known as … casual Friday.
I recall, recently, leaving for work while my grandmother was at the house. MISTAKE, man. I had my shirt unspooled over a pair of beat-up denim. She looked at me as if I were an upturned train, smoke pouring from its windows.
Cool thing is, we also dress up at headquarters. Especially the women. Visit our café and you may as well feel teleported into a glossy Prada ad. People wearing full-on suits and ties here get raised eyebrows. (“Secret service?”)
Btw, it’s been fascinating to experience the trends in men’s shirts since I started here – from parachute-bulk to slim fit to produced specifically to accommodate untuckers like me.
So, the fear thing. Do you share this? Will you continue to wear your shirt over your belt? When’s the appropriate time to grow up and give up this concept? EVER?
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March 26, 2011 12:00 AM by Rob Gagnon, V.P. Gap.com
“What can we do?” That simple question from an employee started the ball rolling on an idea to design t-shirts to help support the relief effort in Japan.
Designers, interns, store managers… the grassroots effort grew. And in less than a week – the special Japan relief t-shirts are ready.
When you buy the t-shirt online or in one of a dozen Gap flagship stores, the profits are donated to GlobalGiving’s Japan Earthquake and Tsunami Relief Fund.
In the elevator or lunchroom… not a day goes by where we don’t think and talk about our co-workers, friends, and family in the devastated region. A t-shirt isn’t much, but it will help. It all starts with the thought, “What can we do?”
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March 21, 2011 3:03 PM by Sara Davis, Gap Inc. Direct
The women who make our clothes are incredibly inspiring to me. I had a chance to meet some of them, up close, when I volunteered to take their pictures at two Gap Inc. factories in Bangalore.
I felt honored to meet the women behind our P.A.C.E. program, who work tirelessly to create the garments I photograph every day as part of my own job – I shoot many of the product visuals you see on oldnavy.com.
This photo was one I took of Komola, who is at the right, offering direction. She’d been recently promoted to manager-in-training and had already become an influential leader on the factory floor. Until that point, all the managers I’d met were men.
I watched Komola interact with the women. She connected with them, gained their trust as a teacher. I equate her success, her confidence and assertiveness, to P.A.C.E. It’s a real example of how we can make a difference in the lives of garment workers – giving them a chance to advance in places where that’s often a rare concept.
This picture reminds me, all the time, about the inter-connectedness of our company’s work, how Komola and I, at opposite ends of the world, from a factory to a studio in San Francisco, can feel proud of the opportunities ahead.
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March 14, 2011 5:13 PM by Bobbi Silten, Head of Global Responsibility and President, Gap Foundation, Gap Inc.
We have co-workers, friends, and family in Japan. Watching the devastation on video and in photos is painful. But they don’t have to leave us feeling powerless.
Now that we have confirmed that all of our employees in Tokyo, Sendai and surrounding areas are accounted for and safe, we are focused on relief efforts.
Relief agencies say that, for now, funds to help with emergency supplies are most useful. So, Gap Foundation is making an initial contribution of $200,000 (USD). Because of the worsening weather and rolling blackouts, we’ve decided to make a $1.1 million (USD) donation of Gap winter clothing to help people stay warm.
Our employees are eager to help. Their donations will be matched by Gap Inc. This money will support emergency relief and humanitarian efforts through Global Giving's Japan Earthquake and Tsunami Relief Fund. You can make a donation by clicking here.
(image source: www.televisionbroadcast.com)
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March 9, 2011 4:25 PM by Lydia Markoff
Gap’s Glamour-ous Turn on Reality TV
Four young women in New York City with exciting jobs in fashion, two days to put a major photo shoot together, a million things that could go wrong … and only one way to see it all. That’s Glamour Girls, the new reality show created by Gap and Glamour magazine, available exclusively on the iPad.
The four ten-minute episodes chronicle the efforts of Sarah, Jenna, Anda and Masha as they race against the clock to get the magazine’s spring ad campaign -- which features glamour.com’s Young & Posh bloggers -- done in time. Showcasing some of the most covetable items from Gap’s spring collection and sure to connect with Sarahs, Jennas, Andas and Mashas everywhere, it’s wild fun for reality junkies and fashionistas alike.
And just think: All the styles you see on the show are shoppable as you watch, so we non-reality-stars can get these looks with just a few taps on the iPad (minus all the stress and drama!). Whew!
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March 4, 2011 12:15 PM by Matthew Gregg, market manager, Gap Inc. Middle East/North Africa
It’s built to withstand the forces of nature. It’s the world’s largest of its kind. And it stands proud in the centre of Kazakhstan’s new capital city, Astana.
Still guessing? I bet you are.
I’m talking about the largest, transparent tent structure in the world – inside of which we opened our first Gap store in Kazakhstan, in the Khan Shatyr, or “Royal Marquee.”
Honestly, this has got to rank as one of the most original shopping malls in the world. Still being honest here: It’s breathtaking, strange and beautiful, all at once.
I’d know. Approaching to the mall on my first visit, this massive thing rose out of the earth as if the circus had set up permanently. I was dumbstruck. How can we create something so stunning and atypical from steel and glass? The snow was falling at the time (it often does in Astana) and that seemed a fitting companion to the structure’s icy beauty.
This shopping mall dome was built to handle extremes in temperatures from +35oC to -28oC. It’s larger than 10 football stadiums and includes an indoor beach resort and a boating river.
To get our first Gap franchise store opened here, we had some unique problems, which goes with the territory of going global: heavy snow, freezing temps and language barriers. This made things "interesting" as we hustled ahead of the opening, our arms piled high with jeans and khaki.
I bet Doris and Don Fisher, who founded Gap more than 40 years ago, never would have imagined greeting customers by saying, “Salem,” inside a shopping mall under the world’s largest tent.
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March 2, 2011 4:55 PM by John Ermatinger - President, Asia Pacific Region, Gap Inc.
皆様、こんにちは！Minasama Konnichiwa!
It’s been a whirlwind of excitement here in Japan with the opening of our Gap flagship store in Ginza today – we gave away hundreds of jeans to eager customers and our pre-opening event and ribbon cutting ceremony were attended by celebrity guests, including budding fashionista Avril Lavigne and model Izumi Mori.
Ginza is one of the most prominent retail shopping districts in the world...yes, the world and as the leader of Gap Inc’s Asia region, I’m thrilled to present our newest flagship as open and ready for business.
If you’ve been following our growth around the globe, it won’t surprise you to know that we’re not new to Japan. In fact we’ve been in here for more than 15 years. From the launch of our first store to today’s Ginza opening… I have to say Japan’s shoppers are pushing us to be even more innovative with the store experience and clothing lines.
Japanese consumers are among the most astute fashion consumers in the world, and also in Asia. Japan’s shoppers expect to find American casual style clothes that can be worn in different places – to work, going out, and of course on the fashionable streets of Ginza. They use the term “fast fashion” but make no mistake – they don’t mean throwaway clothes that go out of style in a few months. Consumers here demand quality, versatility, and enduring substance – and they expect that from us.
Where are we headed next? Hong Kong. And keep an eye out for Banana Republic, Old Navy, and Outlet channels in Asia. We look forward to growing to seeing how you, our new and long-time customers individualize and personalize our clothes. We have no doubt you will make us look good.
どうもありがとうございます! Domo arrigato gozaimasu and happy shopping!
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March 1, 2011 12:10 PM by Melissa Fifield, Director, Environmental Affairs
I help lead Gap Inc.’s environmental sustainability program. I know – “sustainability” is one of those overused corporate words.
What it really means is that, as a company, we care about the social and environmental impacts of our business. That’s not a new concept for Gap Inc. Nor is it a fad.
In fact, it’s a growing practice within the $1.4 trillion global apparel market. People want to know how their buying decisions affect the planet and its people.
We get it. Which is why a group of companies and other interested organizations – including ours – have launched the Sustainable Apparel Coalition.
We all promise to work together to transform the ways in which clothes and footwear are designed and manufactured to reduce environmental impact on the people and places where we do business around the world.
That “impact” is largely in the supply chain – the interconnected links that lead a raw boll of cotton to be spun into yarn, to be woven into fabric that’s dyed and washed, then cut and sewn into a pair of jeans. We all have opportunities to make things better – from the water used to irrigate the cotton crops, to the chemicals and dyes in the fabric mill process. As just one example, we’re working with the Natural Resources Defense Council (NRDC) to implement best practices – such as reusing steam from the fabric dyeing process – to conserve energy and water in fabric mills.
Because to truly make a difference, we think it’s most powerful when we partner with other experts and apparel companies who share our concerns.
That’s how our Clean Water Program was created. And that’s why we think the Sustainable Apparel Coalition will make a difference.
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February 25, 2011 10:24 AM by Corey Lyons
Don's timeworn relic.My father-in-law doesn’t pretend to follow the runway trends to figure out what to wear next season.
He’s perfectly good wearing his eternally comfy, ageless, tattered jersey. He’s been rockin’ it for more than 20 years.
It’s from Gap.
A pleasant, easy-going man in his 60s, Don evokes preppy comfort at any given time. But he obsesses over this striped jersey with a zip collar. I saw it up close recently. It’s got enough suspicious stains to warrant a CSI investigation.
He calls it his convict shirt (blue-n-white stripes). The collar lost its fight long ago. It looks like someone trimmed the edges with a weed eater. The left arm has weird splotches of reddish paint.
But it’s comfortable. Clearly.
What causes a single, battered article of clothing to be coveted so much? Comfort? Brand loyalty? Self-expression?
The shirt is now a family legend. So it’s probably here to stay. Tell us about a shirt you or own that you Just Won’t Let Go.
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February 22, 2011 7:45 PM by Liz Nunan
Zanna Roberts Rassi, blogger Liz Nunan and her sister JillI just got my dream job, working with the communications team at Gap Inc. headquartered in San Francisco. I’ve got to admit, working in a company where the lunchroom is packed with fashionistas (more than 70% women) can be intimidating. So, I decided I needed to do some research so I don’t stand staring at my closet for hours each morning.
Off to New York we went… me and my sister that is. Jill and I decided to take a little time off, take on “Fashion Week” and soak up some wardrobe inspiration.
Everywhere we went, we saw Spring trends. The barista in the coffee shop was sporting cuffed jeans that even made her apron look cool, our chic waitress paired a loose cardigan with black skinny cargo pants and some chunky heels, and almost every girl we saw was wearing black opaque tights. OK, I can do this.
Since you need to be invited to all of the big shows during Fashion Week, we bought tickets to a show featuring up-and-coming designers. Their collections were spectacular. After checking out all the designs, we had the opportunity to meet with Zanna Roberts Rassi, senior fashion editor at Marie Claire Magazine (btw – in the photo, that’s Zanna on the left, me in the middle and Jill on the right). And what we talked about may surprise you. We talked about “tech” and how the fashion industry is being impacted by the iPad. According to Zanna, the popularity of the iPad and other interactive handheld devices has given the fashion industry the opportunity to think outside of tangible glossy magazine pages and think more virtually.
For example, Marie Claire recently launched an app for the iPad that allows users to get a 360 degree view of the magazine’s storyboards so readers can see a complete view of each outfit instead of just the front or just the back. And direct click and buy makes for instant gratification. Another fun tidbit from our chat with Zanna – the most popular page of Marie Claire is “Splurge vs. Steal,” a page where M.C. editors take a “look” from the runway and show shoppers how to create the same “look” for less. She demonstrates this on page 82 of the March issue with this Banana Republic cardigan.
I haven’t even begun to dive into all the ways my new employer is using technology to communicate, market, and sell. Baby steps. I’m still trying to figure out what to wear in the morning. And at least now, I have a bit of inspiration. Although now, I need an iPad.
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February 18, 2011 9:50 AM by Amy Curtis-McIntyre
Hi! I’m Amy and I'm the SVP of Marketing at Old Navy.
I love what I do because we like to have fun. Case in point: I once won a wacky supermarket scavenger hunt. But, I digress.
Quirky humor, optimism, and creativity are in our DNA and also in our new spring ad campaign - “Old Navy Records: Original hits. Original styles.”
Yes, strap on the dancin’ shoes… we’re taking Old Navy to a new place – the music industry.
We’ve invented our own music label - hence “Old Navy Records” - and all the bells and whistles that come with including original Old Navy songs and music video commercials, all performed by original Old Navy bands (ie. The Audio Threadz). The videos were even directed by legendary music video director, Joseph Kahn.
Too bad we just missed the Grammys! ;)
Why music? Through music, we can show Jennie how Old Navy can put the “ta-da” in her everyday and make Old Navy her friendly face in fashion. We know Jennie loves music and we know that music is a powerful way to communicate the unique things about our brand – like our humor, style, and our place in pop culture.
You won’t be able to miss it. The campaign is popping up on TV, online, stores and mobile devices. Yes, from your smartphone – the songs you hear are “Shazamable.” Anyone with the Shazam mobile discovery app can identify the songs no matter where you are. From there, you can download the song and view or purchase the featured looks while you’re chair dancin’ on the bus.
I know you’re probably wondering, what about the SuperModelquins? The truth is they auditioned, but…they can’t dance. Don’t worry. They’ll always be remembered and you’ll still be able to visit them in their new, full-time job standing around in stores.
You can read more about the campaign here.
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