• The Beginning
    Our early days ...

  • The 1970s
    Falling into the Gap

  • The 1980s
    Gap's creativity
    and growth

  • The 1990s
    New brands expansion

  • The 2000s
    Moving forward

  • The 2010s
    The future ...


Doris and Don Fisher opened the first Gap store in 1969. The reason was simple. Don couldn’t find a pair of jeans that fit.

They never expected to transform retail. But they did.

Guided by humility, compassion and a strong desire to win, the Fishers grew their company thoughtfully. Customers responded.

Today, Gap Inc. is a leading international specialty retailer with six brands – Gap, Banana Republic, Old Navy, Piperlime, Athleta and INTERMIX – almost 3,700 stores and more than 150,000 employees.

We’re growing globally, and just within the last few years, we opened our first stores in China and Italy. We're expanding online shopping to customers, too. Today, customers in about 90 countries can buy our products.  

While many things have changed since 1969, the principles on which we were founded have stayed the same: creativity, delivering results, doing what’s right and always thinking of our customers first.

Learn how Don Fisher transformed retail.

Our Cofounder

It all started in 1969. Doris Fisher, Gap Inc. co-founder, shares why gender equality is built into the fabric of our company.