Weddington Way

Based in San Francisco, CA, Weddington Way offers millennials a new way to shop for weddings, featuring an exclusive collection of fresh + modern bridesmaid dresses. WeddingtonWay designs and manufactures their own dresses -meaning no middle-men, no markups, and styles crafted with detail and intention that you can’t find anywhere else. Weddington Way pioneered a community-centric shopping experience that lets friends shop together online in a virtual showroom. With its technology-first approach, Weddington Way is a breath of fresh air in the wedding planning process. 

In 2016, Weddington Way was acquired by Gap Inc. and continues to run as an autonomous brand under the leadership of founder Ilana Stern, who reports to Sebastian DiGrande, executive vice president, strategy and chief customer officer for Gap Inc.

For more information, please visit us online at    


Browse our exclusive assortment of special occasion and bridal party fashion and share and discuss products in a virtual showroom.

Weddington Way — Find Us In Store

Meet our stylists, pick up fabric swatches, and try on dresses at one of shops around the country. 


Join our small-but-mighty team. We think every day is a new opportunity to disrupt the industry and delight the customer.