Weddington Way

At Weddington Way we have one goal: provide the best bridesmaid dress shopping experience on earth.

We are a digital first, data-driven shopping destination distinguished by our social platform where bridal parties can browse online, share and discuss products in a virtual showroom, and try on dresses in person at one of various shop-in-shops across the country. We offer customers our namesake ready-to-wear dresses that are crafted with detail and intention, and made from gorgeous fabrics that photograph perfectly.

You can find us online at or in one of these Banana Republic stores.

Weddington Way was established in 2012 and acquired by Gap Inc. in 2016.


Browse the largest assortment of bridal party fashion available online and share and discuss products in a virtual showroom.


Try on bridesmaid dresses at our shop-in-shops in Banana Republic stores around the country (starting in San Francisco).


Join our small-but-mighty team. We think every day is a new opportunity to disrupt the industry and delight the customer.