Athleta

We have been the premier fitness apparel brand exclusively for women since 1998.

As athletes ourselves, we live a life in motion. That’s why we design versatile and fashionable performance apparel for the gym, studio and everything in between. 

A woman athlete is her most powerful self when she’s fully engaged in the moment – when she discovers her strength, her focus, her power. We design products that live up to the challenges those moments bring and make her look as amazing as she feels. We understand that fitness is her oxygen and, for her, the joy is always in the doing.

Power to the She.

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Good things are in store. Fashion-fueled fitness and lifestyle apparel, free fitness classes with the hottest local instructors, events to fuel your active ways… plus all the must-haves: Customer service, personal styling, and perks for fitness pros. 

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