Athleta

We’ve been a premium fitness and lifestyle brand, creating versatile performance apparel to inspire a community of active, confident women since 1998. Designed for — and by — women athletes and active women, we integrate performance and technical features across our collection to carry a woman throughout her life in motion.
 
In 2016, we launched Athleta Girl, mirroring our signature performance in styles for the next generation.
 
At Athleta, our mission is to ignite a community of active, healthy, confident women and girls who empower each other to reach their limitless potential. We believe alone we are strong, but united we thrive; bringing this to life through the Power of She campaign.

 

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Alone we are strong, united we thrive. Together we create the Power of She.

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What we believe becomes who we are. These are the values that inform everything we create, the communities we build, and the stories we tell.

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Athleta's innovative fabric offers true 360-degree stretch in both length and width. Integrating this technology into designs tailored to maximize the performance potential delivers a collection designed for dynamic performance — helping the wearer feel great while she trains harder.

Shop What's New

Get outfitted for the sport you love. Shop new arrivals.

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Good things are in store. Fashion-fueled fitness and lifestyle apparel, free fitness classes with the hottest local instructors, events to fuel your active ways… plus all the must-haves: customer service, personal styling, and perks for fitness pros. 

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At Athleta we’re always reaching for amazing — and that challenge is what fuels us. We’re looking for authentic, passionate people who are fueled by growth and push to be their best selves. Is that you?

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Your go-to source for all things fitness, fashion and wellness. Check it out on the Chi Blog.