We have been the premier fitness apparel brand exclusively for women since 1998.

As athletes ourselves, we live a life in motion. That’s why we design versatile and fashionable performance apparel for the gym, studio and everything in between. 

A woman athlete is her most powerful self when she’s fully engaged in the moment – when she discovers her strength, her focus, her power. We design products that live up to the challenges those moments bring and make her look as amazing as she feels. We understand that fitness is her oxygen and, for her, the joy is always in the doing.

Power to the She.

Shop What's New

Get outfitted for the sport you love. Shop new arrivals.


Athleta's new innovative fabric offers true 360-degree stretch in both length and width. Integrating this technology into designs tailored to maximize the performance potential delivers a collection designed for dynamic performance — helping the wearer feel great while she trains harder.


Good things are in store. Fashion-fueled fitness and lifestyle apparel, free fitness classes with the hottest local instructors, events to fuel your active ways… plus all the must-haves: Customer service, personal styling, and perks for fitness pros. 


Your go-to source for all things fitness, fashion and wellness. Check it out on the Chi Blog.


At Athleta we’re always reaching for amazing — and that challenge is what fuels us. We’re looking for authentic, passionate people who are fueled by growth and push to be their best selves. Is that you?


Sign up to be a coach. Volunteer. Give. Spread the word and help girls discover their power.