Cotton and sustainable design

Design is a powerful way in which we can work to improve the environmental qualities inherent in items related to our business — from the products we sell and the packaging we use to the design of our stores. The potential of design to create a positive impact is already on display in some of our stores.  We have been working over the past several years to incorporate sustainable elements into everything from construction materials to lighting and paint.

Many of our employees are passionate about both design and caring for our natural resources. Many of our best ideas come from our employees, who consistently challenge themselves to find solutions that link seamlessly with our clothes and stores, often enhancing the products and experience that we offer to customers.

We encourage and support sustainable design innovation in each of our brands. Because ideas build off of each other and take inspiration from collective effort, our brands also collaborate, sharing ideas and best practices in the following areas:

What’s more, we seek to use our size and global partnerships to provide additional opportunities for design innovation. We consistently search for ways to build momentum for new ideas. For instance, Gap brand has developed a fabric library for its designers and suppliers to encourage and support the use of more sustainable fabrics like organic cotton.

Hear from ...

The NRDC on our work with fabric mills.