Make a difference
Old Navy
From day one, Old Navy was a revolution. We were something the world had never seen — fabulous, affordable fashion. We didn’t take fashion too seriously. And we broke the industry’s rules. We said fashion didn’t have to be just for rich people. Or famous people. It could be for everyone. Season after season, we introduced new ideas and hero products, like Performance Fleece and Cargo Shorts, with confidence, and said, “Here. Have fun!” It was fun. And it was full of great deals. We’ve stayed true to what customers love about us. The fashion. The deals. The energy. In short, we’re committed to making fashion fun for all.
The Foundation of Fun
Old Navy is also committed to upholding Gap Inc.’s comprehensive social and environmental factory standards. Before a customer walks out of an Old Navy store with a new dress or pair of jeans, we work with people around the world to design, make and deliver that product in a way that treats everyone involved with respect. It’s part of the value we offer a customer, so she can feel good about any purchase she makes in our stores.
The Greening of Navy
At Old Navy, we’ve recently taken a fresh look at every aspect of our business, including our environmental impact. And we’ve found that what’s good for business can be good for the environment. For example, we’ve introduced t-shirts made from recycled material, recycled denim jeans, stainless steel water bottles, and reusable bags.
Through Gap Inc.’s Denim Clean Water Program, we also monitor denim laundries’ wastewater discharge and require them to clean up wastewater practices. If the wastewater isn’t properly treated, it pollutes rivers and streams and can harm local communities. A great pair of jeans shouldn’t hurt the environment.
In our stores, we’ve replaced all of the lights in our stores to reduce energy consumption and we’re working toward LEED® certification for our new store prototype through the United States Green Building Council. We even distributed a promotional flyer embedded with seeds which grew wildflowers when planted and watered.
We recognize that even small changes can add up, and we’re determined to keep finding ways to make an impact.
