Goals and progress
Environment | Our ECO focus
Our employees have the creative talent and drive to design a sustainable future.
They bring to life our brands, which are the heart of our company. In the process, they have the opportunity to benefit the environment by defining sustainable design for their brand and their customers.
In broad terms, we think of sustainable design as a powerful way to improve the environmental qualities inherent in the design of items related to our business — from the products we sell and the packaging we use to the design of our stores.
We support sustainable design innovation in each of our brands. Our brands also collaborate by sharing ideas and practices in the following sustainable design areas:
- Ensuring clean water practices at denim laundries
- Improving product packaging
- Using alternative fibers
- Designing more sustainable stores
We use our size and global partnerships to help build momentum for new ideas. For instance, Gap Inc. is a founding member of the Better Cotton Initiative, a collaborative, multi-stakeholder effort aimed at promoting environmentally, socially and economically sustainable cotton cultivation practices.
