Goals and progress
Employees | Our culture
In the last several years, we’ve worked to decentralize Gap Inc. As a result, business leaders now have the power to make decisions that are right for their organizations, while still aligned with our company values and overall business priorities.
We’ve increased the focus on our stores and customers and introduced tighter cost-management controls. We’ve strived to make sure that we have the right leaders in the right places. In many cases, we’ve reduced management layers and increased spans of control to allow faster decision-making. We’ve also increased our emphasis on leadership accountability and communicated more often with our employees to make sure they are clear on company priorities.
As our business model has evolved, so has our company culture.
Much of what shaped the company when it was founded in 1969 remains deep in our DNA today: integrity, community involvement and, simply put, “doing what’s right.”
But over the years we’ve learned that, in order to be our best, our culture must also truly focus on our customers, be results-driven, and inspire creativity — and accountability — at every level.
The vision for our culture can be expressed in a few simple words that drive our work:
Think: customers first.
Inspire: creativity.
Do: what’s right.
Deliver: results.
Inside the company, we sum it up in three words:
“Wear your passion.”
