We love to tell stories, whether they're about a new store opening, our mission to become the world's favorite for American style, or our founders and their promise to "do more than sell clothes." Here, you'll find our favorite stories.


Not-so-basic blues

Trace the creation of your favorite denim with Naveen Khanna, who brings designers' visions to life, to stores and into homes across the globe.


We’ve got the blues: Spring denim to snag

Denim is enjoying a huge fashion moment this Spring, and we'd be remiss to paint ourselves into a corner with just one style or wash. Check out these essential Gap Inc. denim buys this season.


Our commitment to equal pay

Women in the U.S. earn, on average, 79 cents for every dollar their male counterparts do. For non-white women, the gender pay gap can be even wider. In 2014, Gap Inc. was the first Fortune 500 company to annouce that it pays women and men equally for equal work.

Learn more about our commitment to equal pay.


Athleta Girl: To the next active generation

How do you nurture a new generation of active, healthy and confident women? By empowering girls to be just as active, healthy and confident as their role models.

Athleta Girl, the brand's newest clothing line, is available online and in select stores now.


Global sustainability

Gap Inc. has set ambitious goals for 2020, including a 50% absolute reduction of greenhouse gas emissions in owned and operated facilities globally, and to divert 80% of the waste from landfill for our U.S. facilities.



Since 1969, we have been committed to advancing the lives of people and the communities where we live and work. Learn more at

Our brands

Learn about our iconic portfolio of brands.



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